Job Description
JOB DESCRIPTION
JOB DESCRIPTION
DIGITAL MARKETING MANAGER
DEPARTMENT: MARKETING
REPORTS TO: CHIEF OPERATING OFFICER
CLASSIFICATION: SALARIED/EXEMPT
ABOUT WARREN JAMES
Warren James works alongside some of the most popular names in entertainment as a white-labeled, end-to-end merchandising partner; developing, scaling, and maintaining countless direct to consumer programs that drive well into seven figures in annual sales.
We place the fan experience above all, believing firmly that merchandise reflects directly on the talent and safeguarding their relationship with their audience through every facet of what we do. From a commitment to providing near limitless product customizability, to creating engaging user experiences on custom websites; from creator-branded packaging and tags to world-class customer service — we approach every step of our process as an opportunity to exceed the expectations of creators and their fans.
This is a unique opportunity to excel within a Brand Development start-up organization, while working remotely from the comfort of your own workspace. The successful candidate will be eligible to receive 3% annual company sponsored 401k along with additional health and wellness benefits.
POSITION SUMMARY
We are looking for a highly coordinated Digital Marketing Manager to oversee the development and utility of our company's digital marketing strategy. This position will be responsible for running the day-to-day management of projects and ensure that they are completed successfully. The Digital Marketing Manager manages social media campaigns, content calendars, maintains the company's content, among many other tasks. They also will measure the effectiveness of various marketing campaigns. To ensure success as a Digital Marketing Manager, the ideal candidate should remain knowledgeable about relevant trends and innovations in digital marketing. Ultimately, a brilliant Digital Marketing Manager will endeavor to enhance their skill set by continually learning about adjacent techniques that might improve collaboration between departments.
RESPONSIBILITIES
● Develops digital marketing strategy by studying economic indicators, understanding the P&L, identifying customers and their current and future needs, and monitoring the competition.
● Plans and executes all web, SMS, database marketing, email, social media, and display advertising campaigns.
● Understand the way our creator partners market our product and develop strategies to make those efforts more effective.
● Prepare assets for our creator partners to utilize in their marketing efforts.
● Build a marketing calendar and schedules for our creator partners to utilize.
● Designs, builds, and maintains our social media presence.
● Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
● Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
● Identifies trends and insights and optimizes spend and performance based on the insights.
● Brainstorms new and creative growth strategies through digital marketing.
● Plans, executes, and measures experiments and conversion tests.
● Collaborates with internal teams to create landing pages and optimize user experience.
● Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
● Identifies critical conversion points and drop off points and optimizes user funnels (Shopify).
● Maintains digital marketing team by managing outsourced resources and identifying opportunities for internal department growth.
REQUIRED SKILLS AND EXPERIENCE
● Creating and maintaining client relationships
● Self-motivated yet customer-focused
● Proficient in marketing research and statistical analysis
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
EDUCATIONAL REQUIREMENTS
● Bachelor’s or master’s degree in marketing or a related field
● Proven working experience in digital marketing, particularly within the Content Creator space
● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
● Experience in optimizing landing pages and user funnels
● Experience with A/B and multivariate experiments
● Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
● Working knowledge of ad serving tools
● Experience in setting up and optimizing PPC campaigns on all major search engines
● Working knowledge of HTML, CSS, and JavaScript development and constraints
EMPLOYMENT TYPE
Full-time
To apply, please click on link: https://jobs.gusto.com/postings/warren-james-llc-digital-marketing-manager-1bd984dd-9cdf-4e3b-887a-6ad58f02f4ba
Company Description
WE DEVELOP BRANDS, PRODUCTS, WEBSITES, AND FULFILLMENT SOLUTIONS FOR THE INTERNET'S MOST POPULAR CREATORS AND PROPERTIES