DIGITAL MEDIA STRATEGIST (FREELANCE) - WAVELENGTH STRATEGY

Wavelength Strategy is a boutique digital firm dedicated to elevating digital persuasion and paid media strategy for Democratic campaigns and progressive organizations. 

In 2020, Wavelength is proud to be working with top-tier Democratic campaigns and organizations, including some of the most competitive House and Senate races in the country and the fight against Trump in battleground states. Our team combines decades of campaign management and digital communications experience to help our clients move the voters they need to win.

Our approach is:

• Creative-first. To change minds and win elections, we need to do more than reach the right voters: We need to speak their language. We believe the goal of digital advertising's targeting capabilities should be to tailor content—from issue to treatment to messenger—to the voter and the platform where it's served. 

• Immersive. We're committed to full integration and concierge service for our clients, and we're discerning about the number and kind of clients we work with. We believe that the best results come from knowing a campaign in and out, being part of every strategy conversation, and taking the time to make higher quality creative—from scripts to finished products. 

• Cutting-edge. We've partnered with platforms and third-party vendors to develop state-of-the-art testing and modeling on measurable persuasion metrics as well as performance testing. Our mission is to migrate digital goals to broader campaign goals: moving the needle and winning.

About the role

As a Paid Digital Media Strategist, your day-to-day responsibilities will include:

• Managing and executing clients' paid media persuasion and mobilization campaigns across social, search, programmatic, and other digital ad platforms
• Running the buying pipeline from finalized creative delivery to launch, QA, and setup of new campaigns
• Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, and conducting regular reporting to track results against our clients' goals 
• Working closely with planning and data strategists to share insights, address issues, identify opportunities, and adjust media plans or creative as needed
• Working with the rest of the ads team and firm's partners to advise and support on targeting and testing strategies to improve our buying

About you

At Wavelength, we pride ourselves on cultivating a management-forward, mission-driven, and empowering environment that sets every member of our team up for success—and we want to work with people who are just as committed to those values. The ideal person for this role:

• Has experience in managing, trafficking, and reporting on paid digital media campaigns from start-to-finish, especially for persuasion and mobilization
• Is interested in using campaign research and data to develop successful paid media strategies, pinpoint audience targets, and match messages to the right voters
• Knows the ins and outs of  major digital advertising platforms and tools, including self-serve DSPs and other platforms (YouTube, Facebook, Hulu, etc.)
• Has significant experience building ad reports, including exporting and manipulating platform data, building concise and informative reporting tables, and outlining meaningful and actionable insights that reflect the data presented.
• Relishes opportunities to test, optimize, analyze, and apply learnings within and across campaigns, and uses metrics to determine actions and measure progress towards goals
• Is passionate about Democratic politics and progressive issues, and is fired up about helping win elections in 2020 and beyond

Employment details

• Location: Flexible remote work
• Employee status: Freelance
• Competitive pay, commensurate with experience

Wavelength Strategy is an Equal Opportunity Employer. Women, people of color, LGBTQ people, and people with disabilities are strongly encouraged to apply.