Job Title: Website Analytics Manager

Location: 100% remote

Labor Category: Analyst 3

Job Type: Contract

Duration: 12 Months

Work schedule: Normal business hours Monday-Friday 9 -5, 35 hours/week (not including mandatory unpaid meal break after 6 hours of work).

Pay Rate: $70 to $80 per hour

Job Description / Justification:

To ensure that NYC services are meeting the needs of New Yorkers, the NYC Digital Service is requesting a Site Analytics Specialist to design, implement and analyze site data for public- facing digital properties for the Office of Technology and Innovation. Projects may include work on City Jobs (part of Talent Portal), Department of Finance Redesign (Payments), MyCity and application and data integrations across various NYC digital properties.

SCOPE OF SERVICES:

The Website Analytics Manager will work with the NYC Digital Service team to understand analytics requirements, define tags to correctly capture data, oversee site analytics implementation and analyze resulting data for across more than 500 NYC digital properties. The Website Analytics Manager will be involved in agency stakeholder meetings, and present deliverables in team meetings.

TASKS:

1. Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data

2. Determine objectives, methods and tools needed for iterative testing and optimization

3. Write analytics technical and functional requirements for public-facing digital properties

4. Create customized JavaScript or JSON code as needed for site analytics

5. Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy

6. Provide site analytics technical expertise, estimates, and recommendations to the development lead and/or project manager

7. Communicate risks and issues in a clear and timely manner

8. Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights to improve user experience
9. Conduct ad-hoc analysis and reporting for internal clients as requested

10. Create documentation such as data dictionaries and analytics requirements

MANDATORY SKILLS/EXPERIENCE Note: Candidates who do not have the mandatory skills will not be considered.

• 8 years reporting, and technical background Experience with Google Analytics (GA360, GA4), and Web tag managers (GTM, Tealium)
• 4-5+ years’ experience managing enterprise-class web analytics platforms (e.g., Google Analytics 360, GA4, Web Trends); expertise with web analytics platform migrations highly valuable
• Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings
• Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports and insights.
• Knowledge of agile ways of working and modern software development practices
• Strong communication skills to collaborate with leadership, experts and decision makers

DESIRABLE SKILLS/EXPERIENCE:

• At least 8 years of digital software development
• Passion for optimizing for best user experience using data and evidence
• Experience with A/B and multivariate testing techniques and best practice