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User Acquisition and Growth Expert

WeeCare

User Acquisition and Growth Expert

Marina Del Rey, CA
Full Time
Paid
  • Responsibilities

    Traditional child care options are expensive, difficult to find and not supported by technology. WeeCare creates affordable, safe and accessible care options for parents by empowering the best caregivers and teachers to start and run successful daycares from their home. 

    WeeCare is looking for an experienced user acquisition and growth specialist to help expand our marketplace. This position is for you if you eat, sleep and breath top of funnel growth. As our resident UA and growth expert you will work directly with the CMO to:

    • Develop strategic user acquisition campaigns to drive web and app users
    • Determine the best way to deploy budget across various channels based on CAC and LTV models
    • Track, analyze and report key metrics/insights to the executive team
    • Test new channels and funnels to optimize growth
    • Work with a creative team to create engaging ads experiences

    What you'll need to succeed:

    • 7+ years of user acquisition experience
    • You have successfully managed significant budgets across multiple channels
    • You are an expert at facebook advertising
    • You are even more advanced in search ads
    • You have a deep understanding attribution and tracking
    • You are a data wizard with Excel, Google Sheets or SQL
    • You can technically communicate with developers
    • You are a leader who loves teaching others
    • You can communicate well with creative teams

    NICE TO HAVE:

    • Experience marketing to parents and teachers
    • You have intermediate design skills and can execute without designers
    • You have experience with SEO, Pinterest, Twitter, and affiliate marketing

    PERKS:

    • Comprehensive Benefits (Medical, Vision, Dental)
    • Flexible Vacation
    • Computer
    • Free Parking
    • Happy Hours
    • Sunny Marina Del Rey
    • Dog Friendly Office

     

    COMPENSATION:

    • Competitive Salary (commensurate with experience)
    • Stock Options
    • Comprehensive Benefits
    • Flexible Paid Time Off

    ABOUT US

    WeeCare (weecare.co) is a fast-growing Los Angeles based startup making childcare affordable and accessible to all families in the United States. Backed by top investors and VCs, we're helping caregivers and educators start and run their own home daycares while helping parents find the best childcare options available.