The Copywriter serves as the brand’s primary storyteller by further developing a brand voice and utilizing it in a variety of arenas ranging from product storytelling to website copy. The Copywriter is responsible for creating compelling content that drives engagement, builds brand awareness, and helps us achieve our marketing goals.

Responsibilities:

• Write and edit copy for various marketing materials, including but not limited to website copy, product descriptions, blog articles, email campaigns, and social media posts
• Work closely with marketing leadership and the creative team to create, troubleshoot, and articulate messaging to bring our brands to life in an impactful way
• Edit and proofread copy to ensure accuracy and consistency
• Collaborate with designers to create visually appealing content that resonates with our target audience
• Collaborate with our marketing team to develop content strategies that align with our brand and business objectives
• Stay current with emerging digital marketing trends and technologies, and identify new opportunities for our brands

Job Requirements:

• Bachelor’s degree in Marketing, English, mass communication, or a related field
• Minimum of 3-5 years of experience in a related position
• Proven experience as a copywriter, preferably in the healthcare industry
• Strong writing, editing, and proofreading skills with impeccable attention to detail
• Ability to work independently and collaboratively in a fast-paced environment
• Excellent time management skills and ability to meet deadlines
• Familiarity with SEO best practices and experience optimizing content for search engines
• Exceptional research skills and capabilities
• Self-motivation to continuously write original copy and obtain results
• Responsive and adaptable to changes that can occur in a dynamic business environment
• Portfolio that demonstrates your ability to write effective content for a wide audience