Job Description

The Marketing Associate is responsible for marketing campaigns and supporting the leasing efforts of apartment communities within the real estate portfolio.

The ideal candidate will possess an expertise in project management, social media, influencer marketing and content creation.

Duties & Responsibilities:

• Support management with all branded social media channels
• Coordinate outreach to other brands, social media companies, and influencers which accelerate our brand visibility.
• Pioneer the use of social platforms (Facebook, Instagram, and Pinterest)
• Provide reporting and feedback on platform-specific content marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.)
• Support content campaigns of varying scope on social channels (e.g., product launches, awareness campaigns, giveaways, etc.)
• Collaborate with key teammates in Content Marketing, to ensure brand consistency across creative content ideation, copy, online social opportunities, etc.
• Engage with brand followers and fans on social channels
• Ability to convert social media traffic into sales leads, the ability to increase social traffic and engagement.
• Maintain a consistent system of measurement, reporting and evaluation of social media initiatives; analyze and report monthly on brand’s social media presence and progress
• Manage asset & spec deliveries, detailed timelines, agency deliveries, QC, and publishing tools.
• Manage ad calendar – budget, creative, due dates, publish dates
• Update in and out-of-house customer support teams with upcoming content
• Analytics expert; you make data-based decisions and continually look for ways to optimize strategy and tactics
• Responsive and proactive planner; be able to lead content creators in development of optimal assets to meet the speed of business
• Ideate and concept content that meets creative and paid media best practices for priority social channels and lead production of all assets
• Experience in creating short form videos through various native and non-native social media platforms
• Other duties as assigned.

QUALIFICATIONS:

• 2+ years of digital media planning experience, preferably in an agency setting
• Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook, Twitter, Instagram, Pinterest Ads Manager.
• Understanding of Facebook pixel deployment, custom events, tags and tracking code
• Experience with Google AdWords, Programmatic and OTT digital video a plus
• Understanding of Google Analytics and Google Tag Manager, or similar platforms
• Strong PowerPoint presentation skills, ability to build impactful and visual presentations
• Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation
• Meticulous, organized and can handle and prioritize multiple tasks
• Willingness to collaborate ideas that extend beyond media specific
• Perform research on current benchmark trends and audience preferences
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Adobe Photoshop, Canva, Adobe Premiere Pro video editing skills
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design, HTML, Wordpress
• Resman, Realpage, KnockCRM, a plus.
• 4 year College degree, real estate, law, property management background a plus
• Ability to learn programs quickly and meet critical deadlines.

DO NOT APPLY IF YOU DO NOT HAVE SOLID SOCIAL MEDIA EXPERIENCE & NO RELOCATION OFFERED*

However we do offer discount housing to employees after probation period.

Only marketing experienced professionals with background in marketing, public relations, social media, graphic design. This is an in-office position, not remote.

Employment Type

Company Description

Real Estate Company