DESCRIPTION:
The core function of this position is to produce content that captures
the attention and maximizes the engagement of users in the social media
environment. We operate a news platform that has a dedicated user
audience and this person must identify stories that will appeal to our
readers. For this role you will work with The Western Journal and
possibly on any of its sections including Liftable, The Wildcard,
and Conservative Tribune.
We are looking for a highly motivated individual with a strong attention
to detail, a passion for the truth and a meticulous approach to the
work. We want people that are passionate about what we stand for. The
story and values and mission of Liftable Media, may be found on our
about page.
RESPONSIBILITIES:
- Crafts shareable, engaging social posts on Facebook, Twitter, and
other social media platforms to promote our stories, commentary,
videos, and news.
- Collaborates with editorial staff to select content for publishing
on the basis of relevance, value to the reader, and timing.
- Uses analytics software to identify effectiveness, engagement, and
reach of social media posts in real time.
- Identifies “Viral”-worthy videos and other content that match our
editorial goals, and curate this on our site, always keeping in mind
our mission and audience.
- Optimizes titles for increased engagement on social media platforms.
- Integrates social media into the editorial process, i.e. embedding
social media within published content
- Commits to following social trends and new platforms to help guide
the comprehensive social media strategy
REQUIREMENTS/QUALIFICATIONS:
- Experience building audience engagement on social media, esp.
Facebook
- News Junkie
- Interest in new social media platforms and a desire for constant
experimentation
- Exceptional written communication skills
- Team player with excellent interpersonal/ collaboration skills
- Self-Starter
- Experience with WordPress or other CMS
- Exceptional internet research skills to investigate claims on social
media
- Experience with platforms like Twitter, Flipboard, and LinkedIn a
plus
- Basic coding skills (HTML5, CSS) a plus
- Web design experience a plus
- Experience with graphics editors to create memes, gifs, and other
images a plus
- Understanding of the values and the mission of Liftable Media, Inc.
and willing to promote and uphold these both at work and with
potential partners, readers, and subscribers
(http://liftablemedia.com/about/values-and-mission/)
- Because Liftable Media publishes content 7 days a week, you may be
asked to work a Saturday and/or Sunday.
COMPANY PERKS:
We value company culture and hold it to a high standard. For this
reason, we try to make work a fun, relaxed, and highly productive
environment. Therefore, we offer the following benefits:
- Healthcare, dental, and vision plans available for full-time
employees
- Flexible PTO for full-time employees
- Volunteer PTO for full-time employees
- 401k + company match for full-time employees
- Beautiful 30,000 sq. ft. building with an employee lounge, game
room, and library
- Casual work environment
- Walking distance to Anthem businesses and restaurants
- Monthly catered lunch for the office