Benefits:
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Tuition assistance
Vision insurance
WheelerShip is looking for high-energy, agile, and versatile Associate Marketing Manager to join our team in New Jersey! This person will help drive the growth of our inbound sales channels through the development, implementing, and execution of marketing strategy that balances enterprise goals against responsible budgeting practices. This person is responsible for building and maintaining a strong and consistent brand identity for a wide range of audiences across various online and offline marketing channels. Equally proficient with day-to-day marketing activities and long-term strategizing, the ideal candidate loves building strong partnerships, maximizing ROI, and growing and inspiring a high-producing team.
This person loves to be a part of a team but has no trouble working independently; appreciates details and workflow; and gets excited about brand stewardship that drives amazing shopping experiences and builds customer loyalty!
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects that attract potential customers and retain existing ones.
Responsibilities
Marketing Strategy
Analyze business needs to facilitate targeted, strategic marketing plan
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Monitor current trends to develop effective outbound and inbound marketing campaigns for the company
Collaborate with the Product Management, Sales, and Marketing teams to develop and execute audience-specific campaigns
Tactical Development
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Collaborate with other departments to create necessary marketing and advertising content
Analytics & Reporting
Analyze ongoing marketing campaigns and assess their key performance indicators
Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Administration & Management
Support the development and growth of marketing department
Participate in the hiring and training of new marketing team members
Develop marketing department operational policies and procedures
Manage departmental financials
Review and approve invoices from vendors, support accounting team to reconcile
Collaborate with department heads and leadership team to develop working marketing budgets and manage against them
Monitor operational costs and track profitability, regularly reporting to leadership
Manage vendor relationships
Lead regular relationship management efforts for accounts
Attend tradeshows, representing WheelerShip
Coordinate the work of multiple freelancers, producers, agencies, and other outsourced marketing vendors to form finished and polished work
Requirements
Bachelor’s degree (or equivalent) in marketing, business, or related field
Proven success in developing online and offline, personal and non-personal marketing plans and campaigns
Excellent written and verbal communication skills
Excellent time-management and prioritization skills
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Ability to learn our product catalog and our industry
In-person position, with flexibility to occasionally work from home
Preferred skills and qualifications
Minimum 4 years’ experience
Proficiency with social media strategy
Willingness to travel
Established contacts in media
Solutions-oriented and positive
Proficient in Microsoft Office Suite, web-based systems, inventory management
Automotive experience
About WheelerShip
As a leading e-commerce retailer/distributor of replacement automotive wheels, tires, parts and accessories, WheelerShip has been providing quality, affordable solutions for drivers since 2010. We are committed to providing superior quality products and unparalleled customer service in all aspects of our business. Our employees enjoy a work culture that is built on our core values: integrity, honesty, accountability, empathy, and (of course) fun!
WheelerShip is an equal opportunity employer. We are proud to celebrate diversity and are committed to creating an inclusive workplace where different perspectives and experiences are valued.