Widewaters Hotels is looking for a Digital Marketing Director to join our team remotely. You will work as a corporate liaison between properties, brands, vendors and ownership. You will generate revenue through marketing initiatives for all Widewaters Hotels properties.Why Widewaters HotelsWidewaters Hotels is an award winning Hospitality Management company. We continuously investigate ways our hotels can lead by example in all facets of the business to ensure continued growth and profitability. We embrace this by being innovative, committing ourselves to excellence, and always operating with integrity.Benefits

3 weeks of Paid Time Off

Great compensation packages

Healthcare Benefits - Medical, Dental, and Vision

Life Insurance

401k Matching

Disability Insurance

Hotel Discounts and More

The Remote Digital Marketing Director is focused and responsible for the following:

Leadership

Oversee all matters related to marketing and communications including media relations, digital marketing, consumer relationship management, social media, brand identity and collateral production to ensure fully integrated campaigns.

Support the area or property Marketing Specialists in the corporate, brand and property marketing execution.

Measure, analyze and report performance of all marketing campaigns and assess against goals of work done in-house or by agencies (Return on investment and Measurements).

Help manage annual marketing budget to exceed overall Hotel goals.

Oversee organic social media contact and responses for properties.

Evaluate competitor positioning in the market to identify points of differentiation for use in creative and content across marketing channels.

Help manage brand identity assets including brand standards and visual identity.

Marketing

Oversee marketing campaigns for all Widewaters properties and entities.

Create marketing collateral for promotional use.

Affiliate Program and Social Influencer Knowledge.

Conduct social media audits to ensure best practices are being used.

Measure Return on investment on campaigns and report to properties and ownership team.

Create online listings across e-commerce platforms.

Create and deploy sales-focused email campaigns.

Creative copywriting skills.

SEO, SEM and Local Directory Listing Management expertise.

Website content and video content production, implementation and management.

Expert-level in mobile advertising, display advertising, retargeting, video, and social media advertising.

A functional understanding of PHP, CSS, HTML and Javascript.

Requirements

Associate or bachelor's degree preferred. Minimum 3 years of relevant work experience in hospitality industry (in a hotel, hotel chain, Associate or bachelor's degree preferred. Minimum 3 years of relevant work experience in hospitality industry (in a hotel, hotel chain, management company, hospitality agency or travel organization).

Have advanced Excel skills (can perform complex functions)

You will regularly travel throughout the country to the various hotel locations as required on a needed basis

Reports to

Chief Operating Officer

Key Partnerships

VP of Sales and Marketing, Regional Operations Team, Legal Counsel, Functional leaders of departments & entities, Payroll/HR departments.

Mission

We are ONE WIDEWATERS, striving to attract and retain the highest quality associates who share our vision of excellence in real estate investments and services. We invest in our associates to develop motivated experts who perform at the highest level of professionalism. Widewaters associates are empowered, collaborative, innovative, attentive to details, and take ownership in everything they do. The result is an unparalleled execution of strategic plan and commitment to client service. EEOCWe appreciate your interest in Widewaters Hotels, LLC. Widewaters Hotels, LLC offers equal opportunities to all persons without regard to race, color religion, age, sex, disability, national origin, ancestry, citizenship, military or veteran status, marital status, sexual orientation, domestic violence victim status, predisposing genetic characteristics or genetic information, or any other status protected by law.