Job Description
Job Description and Responsibilities
The Broadcast Media Buyer will play an integral role for the Agency. The Broadcast Media Buyer is responsible for executing all buys within assigned markets and channels, according to plan and deadline. In addition, the Broadcast Media Buyer will be responsible for post-buy performance and optimizations mid-campaign. The Broadcast Media Buyer will also work with the account team to fulfill all media related requests for clients.
Specific Responsibilities Broadcast Media Buyer
Attends meetings as needed including internal/external presentations
Attends high priority media industry events when able
Primary negotiator for all assigned channels including but not limited to Radio, TV and
programmatic
Proactively seeks and negotiates added value for all broadcast buys
Responsible for relationships with station representatives in their assigned markets and channels
Responsible for ensuring the highest quality buys at the lowest competitive market prices
Remains current on Agency educational program and training goals for their job title including
certification programs
Remains up to date on set-top-box philosophy, use of data and interfaces
Responsible for proficiency in all media buying software and data used by Agency including but
not limited to Rentrak/Comscore, Strata/SBMS, Core; training provided by Agency
Responsible for training and completion of programmatic certification as requested
Maintains current knowledge of all broadcast television programs in their assigned
markets/channels and will be responsible for effectively communicating the strengths and
weaknesses of the programs and stations
Evaluates integration and sponsorship opportunities in assigned markets and makes written
recommendations to internal teams and/or clients
Remains informed of radio stations, formats and programing changes within assigned markets
and updates the account teams and other media supervisors as necessary
Provides industry/market intelligence to further educate the team that may impact media plans
Responsible for guiding and overseeing "makegoods"
Assists Accounting with identifying new contacts at stations, obtaining credit card authorization forms and/or wire instructions, request missing invoices as needed
Responsible for station invoice reconciliations
Ensures client planning calendars are up to date weekly with assistance from Media Coordinator
Responsible for completion of all media buy posting in a timely manner including fulfillment of
under delivery
Company Description
Wingman Media is a next generation media planning and media buying agency in Los Angeles. Founded in 2003, Wingman’s employees are Growth Marketing Experts who create highly responsive marketing campaign for companies that sell niche products. Their services include strategic planning, creative development, media planning and buying across all forms of television, programmatic media, and social media channels.