Job Description

Winter Water Factory is a sustainable clothing company for babies, kids and adults based in Brooklyn, New York. Our mission is to create beautifully designed products made with the utmost respect for people and our planet. Using 100% certified organic cotton, all of our fabric is milled and printed in LA, and cut and sewn in a factory in Brooklyn just a few blocks away from our studio.

We are looking for a Digital Marketing Manager to help create and execute a comprehensive marketing strategy for our brand. You will be managing our marketing calendar and our social media accounts, and work on email marketing, paid social, website optimization, and content creation for all, setting tangible goals to measure the success of campaigns across all channels.

We are looking for someone intuitively aligned with our brand values - passionate about sustainability, fair labor practices, social justice issues, and making the world a better place through our business. You should be familiar with best practices and trends in digital marketing, enjoy being creative, know how to write and create content that is brand-appropriate, and understand how to both build and convert a digital audience. Our company is committed to making diversity, equity, and inclusion a part of our hiring practices, and we highly encourage BIPOC and AAPI to apply.

DUTIES AND RESPONSIBILITIES

Work with Creative Director on strategy, conception, and execution of the company’s marketing efforts, including:

• Content creation

• Social media

• Email marketing

• Influencer marketing and strategic online partnerships

• Paid social and paid search

• SEO/SEM

• Website optimization

• PR and media outreach

• Events and other efforts to drive brand awareness and conversion.

Build and manage a rich content and marketing calendar that attracts a qualified audience to our website.

Create content for all marketing channels, including photography, graphics, typography and copy. Establish brand guidelines across all customer touch points. Ensure that brand guidelines are adhered to in all marketing activities and that the customer experience is consistent throughout all channels.

Manage the company’s social media profiles and presence, currently focused on Instagram and Facebook, plus any additional channels that may be deemed relevant in the future. Implement strategies and tactics that grow our followers, engage and retain them, and help convert them into customers, active fans and promoters of our company.

Research and collaborate with influencers on Instagram, and manage daily communications with influencers and customers on Instagram and Facebook.

Plan and execute email campaigns that support our editorial and marketing calendars, as well as establish email flows to increase customer loyalty and grow sales.

Plan and execute paid social campaigns on facebook for promotions as well as evergreen prospecting and remarketing to drive sales and increase our customer base.

Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. Track, measure, and analyze all initiatives to report on marketing ROI.

REQUIREMENTS

BA/BS degree or equivalent work experience.

Past experience in digital marketing and/or graphic design.

Curiosity and drive to learn and grow.

Ability to independently create engaging content for social, email and web, including photography, graphic design and copy, while closely following direction and brand guidelines.

Excellent communicator, writer and creative thinker, with an ability to use both data and intuition to inform decisions.

Active and well-rounded personal presence in social media, with a command of each network and their best practices.

Proficiency in Klaviyo, Planoly (or similar apps), Shopify, Adobe Creative Suite.

No job description of a position can possibly include all duties. Applicants should be aware that the job may change on a temporary or regular basis according to the needs of the business without it being specifically included in the job description.

BENEFITS

We are a small but growing company, and strive to provide a collaborative environment that encourages growth and learning.