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Manager, Consumer Public Relations, Wines

Wonderful Agency

Manager, Consumer Public Relations, Wines

Los Angeles, CA
Full Time
Paid
  • Responsibilities

    Job Description

    • Manage the creation and execution of strategic public relations plans for the Wonderful Company’s Portfolio of brands
    • Identify, outreach and coordinate event sponsorships, collaborations and partnerships that elevate the brands
    • Staff branded special events, food and wine festivals, national and regional trade shows, media tours and integrations, red carpet events and sampling programs, serving as a brand spokesperson and representative.
    • Support trade and consumer media relations efforts, influencer programs and outreach including media list development, media tracking and monitoring, packaging coverage and clips, and preparing seasonal and quarterly results grids
    • Build and nurture proactive and reactive media relationships with key media contacts
    • Demonstrate a full understanding of the consumer media landscape including writing press releases and pitches, developing key message documents, and generating coverage
    • Develops message guides, event briefings and itineraries, case studies, award entries and other correspondence, as appropriate
    • Identify incremental projects and out-of-the-box creative ideas such as celebrity collaborations, integration opportunities, and brand partnerships
    • Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams
    • Oversee an external public relations agency
    • Work closely with the hospitality teams at our wineries and tasting rooms to coordinate media and influencer trips
    • Oversee the development and execution of the influencer/celebrity outreach plan, focusing on building lasting and credible relationships with celebrity, cultural and influential tastemakers
    • Field inbound media inquiries and interview opportunities and craft briefing documents for executives
    • Oversee the organic social strategy for the brand to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars.
    • Administrative responsibilities include managing budgets and invoices, scheduling meetings, brainstorm sessions, creating agendas and meeting recaps, daily media monitoring and reporting and other activities.
    • Oversee a team to deliver results and encourage internal growth
    • Performs other duties as assigned
  • Qualifications

    Qualifications

    • At least 5-8 years of communications experience including wine, hospitality or luxury brand PR experience (*ideal but not required) within an agency or corporate environment.
    • Bachelor’s degree, preferably in Communications, Journalism, Public Relations, English, Marketing, Events or Hospitality
    • WSET 1 or higher training preferred
    • Demonstrates a passion for media relations and ability to secure branded results
    • Skilled at event coordination and staffing
    • Adapts to change, is open to new ideas, and thrives in a fast-paced environment
    • Excellent project management skills with demonstrated ability to multi-task and prioritize
    • Self-motivated team player that rises to the occasion and takes ownership of projects; acts as a solution provider
    • A creative and innovative mindset
    • Strong understanding of social media platforms
    • Knowledge of standard PR tools: Cision, PR Newswire/Businesswire, media monitoring services, Microsoft Office, etc.
    • Willingness to work non-traditional hours as many events occur in the evening and/or on weekends with up to 25% travel

    Pay Range: $80,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

    Additional Information

    • Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
    • Opportunities for development and internal mobility
    • Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
    • Companywide problem solving and continuous improvement training
    • Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
    • Company focus on wellness and health

    Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service.

    The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.

    To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

    The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

    EEO is the law - click here for more information