Job Description

Workato is the operating system for today's fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world's top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

We are looking for a PRODUCT MARKETING MANAGER (CONTENT/EVANGELIST) who will help us establish Workato as a thought leader in the market for Enterprise Automation. You will create compelling content that will expand our company's brand and digital footprint. You will also aid in the creation of new models for engaging with decision makers at prospects and customers that make Workato a trusted guide.

SOME STUFF THAT WE'RE LOOKING FOR, CULTURE-WISE: 

CONNECTION. We deliver exceptional experiences. We build enduring relationships both internally and externally by listening, anticipating needs, doing what is right, and always going above and beyond.

CRAFTSMANSHIP. We are lifelong learners. We approach our work with curiosity and an open mind. We constantly look for ways to improve our products and ourselves, never settling for good enough.

GRIT. We run towards challenges. If something seems unsolvable, it unleashes our persistence, our creativity, and our ability to move through uncertainty to create a solution.

ENERGY. We embrace joy. We love what we do and bring our best selves to work each day. We seek to share our optimism and compassion with everyone around us.

WHO WE ARE:

Movie actors. Musicians. Athletes. Chefs. Gamers. You name it. We're a diverse team with diverse interests! At Workato, we're an open-minded bunch - spreading our mission to help companies focus on things that matter by empowering teams with no-code automation. Workato has also been recognized amongst the "Top 47 Enterprise Startups to Bet Your Career On in 2020" and the "Hottest 13 Productivity Software Startups to Watch in 2020!" by Business Insider.

RESPONSIBILITIES

• Write original content of various types (e.g. thought leadership articles, blog posts, ebooks, product solution briefs, website copy, email messaging, etc.).

• Craft content that appeals to targeted audience segments and funnel stages, as well as to broader audiences.

• Optimize content for SEO, lead conversion, and engagement.

• Promote content through multiple marketing channels (social, email, syndication, etc.) to reach key audiences.

• Work with Sales and pre-Sales team globally to engage with prospects and customers to understand their challenges in digital transformation and guide them on the journey with strategy and action plans. 

• Design and develop virtual events on Enterprise Automation and digital transformation that deliver customers with best practices, maturity roadmap and architecture blueprints for transformation.

• Create compelling content that defines and promotes the Workato's point of view and evangelizes it both internally and externally.

• Speak at conferences and events communicating Workato's unique point of view to audiences.

• Work with industry thought leaders and Workato community to establish a differentiated, bold and loud voice for Workato in the market

QUALIFICATIONS WHAT ARE WE LOOKING FOR:

• Over 7 years of work experience in enterprise software, SaaS and modern cloud solutions, with 3 years of experience as a Digital or Technology Evangelist

• Ability to quickly grasp a wide range of emerging technologies with the ability to combine design thinking, technology, data science and business, and understand how they come together to solve customer business problems

• Ability to quickly understand and absorb complex technical challenges, business needs, design solutions and effectively communicate them to a decision maker audience

• Be an engaging communicator, passionate about technology, and have a keen eye for detail, excellent organizational, analytical, and delivery skills, and have an entrepreneurial mindset

• You are a digital dreamer, thinking of what can be and expanding people's horizons and thinking in new ways

• In-depth practical technical experience with enterprise automation, integration and API platform solutions

• Track record of generating fresh, purposeful story ideas and content initiatives that drive strategic business objectives

• Exceptionally sharp writing and editing skills. Ability to turn ideas into compelling stories and clean, clear, vibrant copy

• Ability to articulate visual needs and brainstorm ideas with photo editors, graphic designers, and video producers to create content with strong visual impact

• Experience with SEO is desired, from implementation of on-page SEO best practices to creating content around highly-trafficked SEO terms

WHY WORKATO?

• Supportive, collaborative, international team environment that supports remote employees (currently all of us!)

• Long-term prospects for a professional career in a high growth company

• Flexible Work culture

• Be part of a community-oriented organization with a history of giving back

• Best in class technology tools to empower you to do your best work

• Support for professional development and continuous learning

• Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue

• Company-sponsored team-bonding activities and team celebrations

• Employee and Customer referral bonuses

ALL FULL-TIME REGULAR EMPLOYEES IN THE US will also have the following benefits:

• Workato Stock Options at one of Silicon Valley's fastest growing startups

• Health benefits: Medical, dental, vision for you and family

• Pre-tax benefits: Flexible spending account, 401k, commuter benefits

• Company-paid life insurance and short/long-term disability insurance

• Employee Assistance program