Job Description

Workato is the operating system for today's fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world's top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

Workato fosters a positive, diverse, and collaborative culture—we look for people who are curious, inventive, smart, hardworking and self-starters. Workato has been recognized amongst the "Top 47 Enterprise Startups to Bet Your Career On in 2020" and the "Hottest 13 Productivity Software Startups to Watch in 2020" by Business Insider.

Workato is looking for a results driven B2B ENTERPRISE PRODUCT MARKETING MANAGER, who will play a pivotal role in shaping Workato's Enterprise GTM through product marketing, messaging & go-to-market development, to join our Marketing Team. This role offers an incredible opportunity to work across the enterprise space of Integration & Automation.  

You will partner with our enterprise AEs, sales ops, CS, product, engineering, support and marketing organizations to develop messaging & marketable content targeted at Enterprise Automation users. You will also be responsible for developing and launching enterprise automation campaigns in collaboration with growth & marketing teams. You must possess a unique blend of business, industry subject matter and technical skills, have a focused vision and the drive to make that vision a reality with extreme attention to detail. This role requires working with internal cross functional teams for Go-To-Market efforts as well as outbound responsibilities- creating customer facing programs and content.

RESPONSIBILITIES

• Partner & develop stronger relationships across sales, marketing, CS, growth, product & engineering team to understand and prioritize customer and rep's needs

• Understanding fast changing Automation & Integration landscape and develop the content suitable for CxOs, Business Transformation office

• Deep understanding of competition and developing toolkits for GTM teams to outperform competition

• Empower enterprise GTM team with field power kits (pitch decks, solution briefs, datasheets, deal life-cycle kits, value driven selling kits)

• Build & develop messaging, positioning, naming, and narrative around enterprise automation and product, highlighting benefits to customers and internal sales and support teams, to support demand generation & grow the pipeline for the sales team.

• Develop sales enablement strategy and deliver on sales training across Enterprise GTM team of business to ensure successful field execution

Requirements

• MBA or equivalent degree or equivalent experience

• 7-10+ years of solution / product marketing, product development, go-to-market and/or sales enablement experience

• Proven track record of developing, executing and scaling high impact, enterprise product / solution go-to-market efforts for B2B enterprises (both tech & traditional)

• Experience using market research to develop and tune the GTM messaging

• Ability to inspire, lead and align cross-functional teams

• Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines

• Exposure to business transformation solution selling 

• Proficiency in learning complex software solutions 

• Excellent communication, interpersonal, team building and problem solving skills

• Ability to demonstrate resourcefulness, motivation, initiative and leadership

• Ability to build creative solutions and drive results 

• Ability to work in a fast-paced, startup environment

• Experience leading sales enablement, education and training

BACKGROUND

• Strong experience in developing effective, customer-backed product / solution messaging, positioning suitable for Business users, Technical users & CxOs

• Strong experience in creating effective marketable material & content

• Strong technical background with knowledge and understanding of integration, automation and Enterprise SaaS products

• Proven ability to understand complex concepts, and develop simple to understand messaging for customers, and internal stakeholders.

• Demonstrated influence on product strategy and go-to-market programs based on market research and insights

• Demonstrated empathy for the customer, gaining customer insights by way of research and testing and translating insights into successful execution

• Experience testing marketing hypotheses in market and iterating on learnings to amplify results.

• Best in class analytical ability, with track record of "test & learn" mindset

• Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply

WHY WORKATO?

• Supportive, collaborative, international team environment that supports remote employees (currently all of us!)

• Long-term prospects for a professional career in a high growth company

• Flexible Work culture

• Be part of a community-oriented organization with a history of giving back

• Best in class technology tools to empower you to do your best work

• Support for professional development and continuous learning

• Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue

• Company-sponsored team-bonding activities and team celebrations

• Employee and Customer referral bonuses

ALL FULL-TIME REGULAR EMPLOYEES IN THE US will also have the following benefits:

• Workato Stock Options at one of Silicon Valley's fastest growing startups

• Health benefits: Medical, dental, vision for you and family

• Pre-tax benefits: Flexible spending account, 401k, commuter benefits

• Company-paid life insurance and short/long-term disability insurance

• Employee Assistance program