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Associate Director, Digital Content and Analytics

Workforce Genetics

Associate Director, Digital Content and Analytics

Gaithersburg, MD
Full Time
Paid
  • Responsibilities

    We are seeking an Associate Director, Digital Content & Analytics, responsible for the execution of digital and social media strategies and analytics to improve the company's overall content and social media presence. This position will also support social media advertising strategies.

    Responsibilities include but are not limited to:

    • Implement social media strategies across different distribution channels, including but not limited to LinkedIn, Twitter, Facebook, Instagram, and YouTube

    • Grow social and web presence and audiences

    • Monitors and reviews user-generated comments and posts; respond when appropriate to foster and build a positive community

    • Develop analyses, models, and reports to effectively monitor performance, trends, and opportunities within social media channels

    • Determine digital KPIs and reporting models, evaluating digital campaigns against KPIs, and providing analysis

    • Support the development of an organization-wide social media response framework, including standards, policies, and engagement rules for social media

    • Develop, maintain, and train others on effective social media guidelines, tools, and best practices

    • Maintain a company-wide editorial calendar for digital and social media

    • Identify and report on digital and social media trends. Evaluate and recommending emerging technology for adoption

    • Manage and direct vendors/consultants, as needed

    Minimum requirements:

    • B.S. in communications, journalism, or marketing

    • 7+ years of digital/social media experience, ideally with healthcare/science sector experience or similar/related sector experience at a PR or digital/social media agency

    • Ability to juggle several concurrent projects across multiple initiatives

    • Collaborate effectively with team members across the organization in a fast-paced environment

    • A proven track record of leveraging digital strategies to elevate an organization's online and social media channels.

    • Extensive knowledge of social media platforms and best practices

    • Robust knowledge of social and digital media reporting and analytics

    • Well-organized, motivated, and detail-oriented.

    • Exceptional communications skills, including clear, concise writing and the ability to distill complex concepts for a general, non-scientific audience

    The company is headquartered in Gaithersburg, Maryland with additional facilities in Uppsala, Sweden and Bohumil, Czech Republic. The company is traded on the Nasdaq Stock Market and is dedicated to developing novel vaccines to address infectious disease.

    The company offers a base salary, annual bonus, equity grants, professional career development/growth opportunities, and a comprehensive benefits package including medical, dental, vision, Rx, STD, LTD, Life, Optional Life, 401(k) plan.

    Equal Opportunity Employer/Veterans/Disabled