Job Description

 WorkforceLogiq is currently hiring for a CRM MARTKETING MANAGER for our NY, NY location.  This is aCONTRACT position for 6 months with the opportunity of extensions.

Our Marketing, Distribution & Operations team within the Digital Media group is charged with distribution and monetization of premium content across the spectrum of digital partnerships and business models. These include our direct-to-consumer subscription service All Access, ad-supported streaming across our digital properties and Audience Network partner sites such as YouTube, MSN and Yahoo, transactional digital storefronts such as iTunes and Amazon as well as digital MVPD products and partnerships. We are a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and partnering with multiple technology/distribution partners to ensure that we deliver content to consumers, however and wherever they want to consume it.

RESPONSIBILITIES

• Planning and development of CRM strategy across multiple marketing channels that will drive subscriber engagement and reduce churn.
• Partner with the Analytics & Research teams to extract and analyze insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journeys.
• Develop a loyalty strategy that will drive subscriber growth.
• Recommend segmentation, targeting, lifetime value, and personalization tactics to improve engagement and maximize marketing ROI.
• Support ongoing testing for each channel and segment to ensure continued innovation.
• Retention trend analysis and reporting.
• Analyze marketing campaign performance and trends. Produce and present reports to understand effectiveness and ROI.

QUALIFICATIONS

• Bachelor’s degree
• 4+ years of experience in a CRM or marketing role, preferably with a subscription product 
• Strong critical thinking and analytical capabilities, particularly in customer segmentation
• Experience managing customer retention programs a plus
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities
• Self-motivated and results oriented
• Understanding of AB/MVT testing 
• Excellent oral and written communications skills
• Passion for media and entertainment industry