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Content Specialist

World Equestrian Center Ocala

Content Specialist

Ocala, FL
Full Time
Paid
  • Responsibilities

    THE WORLD EQUESTRIAN CENTER is seeking a CONTENT SPECIALIST to write and develop content in support of our events (non-equine) and marketing efforts. 

    PRIMARY RESPONSIBILITIES:

    • Writing for our weekly newsletters, press releases, email blasts, social media campaigns, advertising, and direct marketing efforts as well as our quarterly magazine. 
    • May handle ad copywriting and video scripting
    • Curate content including images, stories, articles, and videos
    • Create and edit content for social media platforms
    • Coordinate content and assets for social media
    • Research content trends and opportunities, including competition. Stay relevant and up to date with the social media industry
    • Coordinate with the Marketing, Design, and Media team to align content strategy, creating content calendars across platforms. Should be familiar with Hootsuite. 
    • Analyze content performance, generate reports, and update content strategy accordingly
    • Your writing should get our audiences motivated and engaged with our brand
    • We're seeking an easy-to-understand writing style that addresses the public
    • Writing must promote our mission and be family-friendly, content inclusive to everyone
    • Proofread and edit copy provided by stakeholders
    • Writing should include best practices in SEO strategies
    • Must excel in a fast-paced work environment that often changes
    • Experience working with marketing/advertising agency helpful

     

    THIS JOB DESCRIPTION IN NO WAY STATES OR IMPLIES THAT THESE ARE THE ONLY DUTIES TO BE PERFORMED BY THE ASSOCIATE OCCUPYING THIS POSITION. ASSOCIATES WILL BE REQUIRED TO PERFORM ANY OTHER JOB-RELATED DUTIES ASSIGNED BY THEIR SUPERVISOR.  THIS DOCUMENT DOES NOT CREATE AN EMPLOYMENT CONTRACT, IMPLIED OR OTHERWISE, OTHER THAN AN "AT-WILL" EMPLOYMENT RELATIONSHIP.

    Our compensation package includes a COMPETITIVE SALARY (commensurate with experience and skills), medical, dental, vision, STD/LTD, Life, 401k with match, vacation, PTO AFTER 90 DAYS, DINING AND TRAVEL DISCOUNTS, special offers from our business partners, and discount programs for selected cell phone providers.

    QUALIFICATIONS, EDUCATION, EXPERIENCE, SKILLS, AND ABILITIES:

    • This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material.
    • Strong attention to detail with great organizational and project management skills
    • Knowledge of standard writing practices, basic design fundamentals, web optimization, and digital content management systems; following guidelines
    • Experience working with cross-functional teams
    • Preference will be given to those with a strong writing portfolio
    • Bachelor's degree in marketing, journalism, communications, or English and relevant work experience required
    • Basic knowledge of Adobe Suite programs including photoshop is a plus 
    • Knowledge of the equine industry is a plus

     

    THE WORLD EQUESTRIAN CENTER is managed by COLUMBUS HOSPITALITY MANAGEMENT, a company committed to providing quality service and memorable guest experiences in a positive and welcoming work environment. We are focused on supporting the needs of our team through our commitment to the family/work-life balance and by providing development opportunities.

    We are proud to be a Drug-Free Workplace/EOE. ALL APPLICANTS WILL BE REQUIRED TO SUBMIT A BACKGROUND CHECK PRIOR TO EMPLOYMENT.