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JOIN WORLD VISION AS SENIOR DIGITAL MARKETING ANALYST
00 AT A GLANCE
ROLE: Senior Digital Marketing Analyst
LEVEL: Mid-level (minimum of 5 years of experience)
EXPERIENCE DESIRED: A Bachelor’s degree in business, marketing, or related field or 8 years of equivalent work experience. In addition to education or education equivalent, requires 5-8 years previous work experience in digital marketing across social, display, and programmatic platforms. Work experience must include a minimum of two years of experience in specific area of expertise in marketing analytics. Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
LOCATION: Federal Way, WA (near Seattle).
SALARY RANGE: Your salary is important to you so it’s important to us. If you need the approximate range to inform your decision on whether to apply or not contact Chad using one of the ways below.
BENEFITS: Yes. Click here to learn more.
INDUSTRY: International relief and development, non-profit charity
COMPANY SIZE: 900+ (World Vision USA) / 34,000+ worldwide (World Vision International)
01 THE JOB At World Vision USA we invite people to positively impact the lives of the world's most vulnerable children through charitable giving. Our recipe includes love of all people, thriftiness, and targeting the root causes of poverty to bring about human transformation and fullness of life. With us every 60 seconds a family gets water, a hungry child is fed, and a family gets the tools to overcome poverty. As SENIOR DIGITAL MARKETING ANALYST your expertise will be brought to bear on work that is close to the heart of God (in the spirit of Matthew 25:34-40). Look no further to connect your passion to life-changing work with impact. Report to the Director of Digital Marketing and be an integral member of our 5-person shop that sits within the larger Digital Services group which includes digital experience and design, digital product management, social, content, web development/delivery, and other technology teams. Not to mention other close collaborators in our internal creative agency and other segment, product, and channel marketing teams. In this role you’ll be pivotal in accomplishing our digital marketing vision. You’ll expand an existing role, helping the organization advance its capabilities in both digital and in how we market to today’s donor. You’ll use qualitative insights and quantitative analysis to provide a complete picture of the donor experience and the impact of our marketing through the journey. You’ll not only design tests to discern how to improve against key metrics, but you’ll also lead the team’s testing strategy, integrating disciplines such as content, paid, influencer and other cross-channel efforts. On the data analysis side you’ll gather and analyze data from a broad array of data sources (EDW, Google Analytics, paid and social platforms, Adobe MA and Microsoft CRM) to draw conclusions around new donor/audience behaviors. You’ll provide defensible data analysis and clearly articulated recommendations. And feed those insights into our broader marketing efforts in close collaboration with our segment research and insights team. You’ll be joining the organization that flipped the script on child sponsorship with the introduction of Chosen®, recognized by AdWeek, MediaPost, Upworthy, Christianity Today, and winner of two 2020 ANA REGGIE Awards. At World Vision our ultimate God-sized dream is to see more children, families, and communities affected by poverty experience the fullness of life that God intends for them all for his glory. Do you share in this dream with us and so many others? We hope so. Reach out and let us know.
02 WHAT SUCCESS LOOKS LIKE (1) Facilitate and measure continuous improvement on critical KPIs; Improve our marketing effectiveness across the donor journey including: increased awareness among priority segments, improved mid-funnel performance metrics and conversion of new donors. (2) Consistent data-driven recommendations on audience and in-market strategies. (3) Regular actionable insights and corresponding test plans to shape digital and marketing strategies. (4) You become one of the go-to resources in the organization for insights on digital and behavioral data. Effective evangelism of key insights across the organization. (5) Productive partnerships with a broad array of internal stakeholders. (6) Carry a clear vision for your role and its evolution in lockstep with our digital vision.
03 WHERE THIS JOB COULD TAKE YOUR CAREER World Vision USA is a part of the larger World Vision International partnership. Globally, we have 34,000+ staff working in nearly 100 countries. Just over 900 of us call World Vision USA home. You'll have opportunities to advance within our robust and talented group of marketing and fundraising professionals as you continue to stretch and grow your career for the future. Specific to this role, we’re looking for someone passionate about marketing, particularly in the paid space, who could see themselves in the future leading broader integrated marketing efforts as well as multiple facets across the digital experience.
04 ABOUT WORLD VISION USA When you work at World Vision, your passions and talents come together to meet the greatest needs in the world today. We go to ends of the earth and into the margins. Where few go and the road is less traveled. Because Jesus is alive in the hardest places to be a child. We are dangerously soft-hearted. But just the right kind of dangerous. That's because we're a global Christian humanitarian organization. We partner with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice. We empower people out of poverty. For real. For good. For over 70 years. Jesus' love at the center. Always. We're Christian and follow Jesus' example to show unconditional love to the poor and oppressed. Serving every child we can regardless of faith. Are you feeling called to explore joining us? We hope so.
05 YOU BRING A Bachelor’s degree in business, marketing, or related field or 8 years of equivalent work experience. In addition to education or education equivalent, requires 5-8 years previous work experience in digital marketing across social, display, and programmatic platforms. Work experience must include a minimum of two years of experience in specific area of expertise in marketing analytics. Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
06 ADDITIONAL SKILLS WE'RE INTERESTED IN A wish list of sorts but here it goes. You have self-confidence, energy, and enthusiasm that shows up in your superior relationship building and negotiation skills with internal and external partners. You are the proverbial team player that works well with colleagues from various functions/departments possessing the nuanced but important ability to influence the work of others without direct reporting accountability. To accompany that you can function autonomously, hitting deadlines and moving projects through to completion with minimal supervision. A fast-paced cadence to the work? You thrive in this type of environment in part because you're flexible and adaptive as scenarios change. Bottom line is you're someone who rolls up your sleeves and gets the job done with a successful track record of program and promotion execution. Numbers tell a story so you understand paid search, SEO, and website measurement and analytics. You have proven experience in the paid space, building a brand and implementing disruptive go-to-market plans that break through the clutter. You're able to speak to and show examples of your amazing work (we'll be all ears). Deep understanding of latest media consumption trends and fluency with brand measurement metrics and analytics, including a solid understanding of digital marketing trends and best practices. Strong understanding of the overall marketing mix and its role in helping a brand build awareness, familiarity, favorability and trust. Strong analytical skills including the ability to analyze raw data, draw conclusions, and develop actionable recommendations; this includes: proven ability to analyze data relating to advertising impressions, site visitation, and online product metrics. Are we painting at least an impressionistic picture of you? We hope so.
07 LET YOUR WORK BE YOUR FAITH IN ACTION Every day, nearly 16,000 children under the age of 5 die from preventable causes. Our call to action is urgent. That’s why we’re looking for someone who is ready to place their expertise behind helping the world’s most vulnerable children. Every campaign, change in our strategy and tactics, or tweak of our creative to improve performance can help influence whether someone chooses to help today or not. If not you, then who?
08 SALARY RANGE & BENEFITS Your salary is important to you so it’s important to us. If you need the approximate range to inform your decision on whether to apply or not contact Chad using one of the ways below. In addition, we have a robust and comprehensive benefits package to round out our total compensation. Click here to learn more.
09 TO APPLY Press the apply button on this page. Still not sure? We'd really like to hear from you, even if it’s just to ask some questions about. MESSAGE CHAD IN TALENT ACQUISITION AT 253-815-2216 OR CKOPKAS@WORLDVISION.ORG. Connect with him on LinkedIn here.
10 WHAT HAPPENS NEXT? Glad you asked. We owe you that and strive to not leave you in limbo. We review applications nearly every day assessing strength of fit for the role. Sometimes questions arise on our end so we message you to learn more. Short-listed candidates are contacted for an initial phone conversation with our recruiting staff. Moving deeper into our selection process you can expect to interview 1:1 with a hiring manager. Finalists normally participate in a panel interview where the opportunity to meet additional members of our staff lends itself to more of a 360-view of the role. Our most valuable resource is our talented staff. Our goal is to fill this vacancy with the right person in the shortest amount of time so we have all hands on deck to move this important work forward.
Required Skills Required Experience