JOB DESCRIPTION

The Marketing Coordinator is responsible for developing and executing strategic and tactical marketing plans for both internal and external customers, implements advertising strategies for Worth Ross Management Company and the Communities that we manage, and other projects assigned by leadership. Utilize business acumen to work closely with on-site and leadership team(s) to identify and fully understand needs, campaign performance objectives, and opportunities to grow the relationship and client investments.

ESSENTIAL DUTIES & RESPONSIBILITIES

The job duties listed are typical examples of the work performed by positions in this job classification.  Not all duties assigned to every position are included, nor is it expected that all positions will be assigned every duty. 

• Works with supervisor, business leaders, and the client to develop client marketing playbook and individual asset marketing strategies, timelines, and budgets within an assigned portfolio that promote each community brand and achieve its business goals over the life of the asset
• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new tenant acquisition for multi-family properties.
• Working with direct response advertising strategies to drive leasing revenue and/or qualified leads.
• Conducting keyword research, writing ad copy, and establishing bidding strategies
• Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Developing strategies across all marketing channels to improve client goals
• Ensures all marketing activities are consistent with Worth Ross community brand standards to ensure that our mission, core values, voice, trademarks, logos colors, typography, and regulatory restraints are consistently applied to all marketing communications
• Participates in the annual business planning and budgeting process for each community by recommending marketing and advertising strategies
• Develop and create marketing materials for potential new business and efficiently
• Set-up and continually monitor reputation management for the company and each community
• Develop, implement, and oversee social media content and strategies including set-up, optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.
• Conduct regular site visits to ensure that the property has proper curb appeal, appropriate signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
• Regularly review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
• Continually research and make recommendations on new opportunities and marketing channels in the local market.
• Other duties as assigned by Executive Leadership

EDUCATION, KNOWLEDGE, & ABILITIES

• A degree in marketing, advertising or communications is preferred.
• A minimum of three (3) years of experience in a marketing role within a creative or digital agency and/or medium to large service-oriented company required
• Graphic design experience is a plus
• Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups
• Expert proficiency in Microsoft PowerPoint and Microsoft Publisher
• Expert proficiency in Adobe Creative Cloud
• Analytical skills with previous experience developing strategic marketing plans
• General knowledge of search engine optimization (SEO), social advertising and web usability
• Strong leadership and interpersonal skills, including the ability to work with leadership and in teams.
• Proven track record of achieving marketing goals and demonstrating results from previous positions