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Social Media Manager

XQ: The Super School Project

Social Media Manager

Oakland, CA
Full Time
Paid
  • Responsibilities

    Job Description

    XQ Institute is the nation's leading organization dedicated to rethinking the high school experience so that every student graduates ready to succeed in life. We work in communities throughout the country, with individual schools and entire school systems, to help them dream big about what high school could be, turn their innovative ideas into action, and create more rigorous and equitable schools. We share what's working with other schools and districts, so they can tailor new models to the needs of their own students and communities.

    We know that seeing is believing, so we meet people where they are to share the importance and possibility of change through listening, learning, and storytelling. And our open-source tools, based on research and design thinking, empower people to take up the challenge of transforming their high schools with a unifying goal: unlocking the American promise of a high-quality education for everyone.

    We are looking for a Social Media Manager to design, implement and measure XQs social media strategy, grow our social media presence and own the day-to-day operations of our social channels (currently Twitter, Instagram, TikTok, LinkedIn, and Facebook)

    The Role Reporting to the Head of Digital and Growth, youll join a growing high-collaborative team focused on developing and shaping our digital presence. You will play a meaningful role in setting and driving the social media strategies for the XQ brand, campaigns, and products.

    Our ideal candidate lives and breathes social media. They understand the strengths and weaknesses on each platform, what content performs well, and how to take people from followers to engaged community members. The job requires an understanding of social media strategy, content marketing, community management, data-driven copywriting, and digital marketing.

    This candidate is committed to understanding and articulating XQs mission and programs to our main audiences (students, educators, parents) and is excited to research and learn about education and topics that tie to XQs work.In a given week, you will write social copy, develop social strategy around a product or campaign, plan out an editorial calendar, conduct interviews and research with our social followers, and use data to optimize our strategy to drive brand awareness, convert and engage our community.

    REQUIREMENTS

    Responsibilities:

    • Manage, develop, and execute strategy for social media (copy, cadence, planning) for digital initiatives informed by XQs mission and goals.
    • Craft content in many formats across many channels, directed to both technical and non-technical audiences. Youll help ensure what we share on social resonates with the audiences were trying to reach.
    • Define goals and monitor performance of our social programs, ensuring metrics map to key marketing, product, and organizational objectives.
    • Work closely with the Editorial, Creative, and Communications team to shape our social presence and content. Youll strategize, create content, and build communities across platforms to engage educators, students, families, public officials, and the general public.
    • Define, manage, and report key trends and metrics so youre making informed decisions.
    • Work with our community manager and digital team to grow and nurture our communities across digital channels. Youll help share insights and stories from our community at large to inform work across the organization.
    • Develop and execute culturally relevant content and values-driven integrated marketing campaigns that contribute to the growth and adoption of the brand.
    • Create content and join in conversations to bring new educators, students, families, and communities together into our work. Youll help create top-of-the-funnel content to help bring people from discovery to action.
    • Identify opportunities from trends and emerging platforms.

    Qualifications

    • 3-5+ years of experience in social media marketing, content marketing, copywriting, community management, and/or creating content for digital/social.

    You are...

    • A DIGITAL NATIVE. You understand the intricacies, trends, and dynamics of different social platforms, what content performs well, and how to grow community.

    • A STORYTELLER AND MARKETER. You bring experience, strategy and writing across a variety of mediums and a passion for storytelling, a mastery of grammar, and the ability to adapt to how you communicate to best reach and engage our audiencefrom educators to studentsand differentiate XQ.

    • PASSIONATE ABOUT EDUCATION & EQUITY. You care about education, social justice, youth development, and/or community service and engagement. You are excited to learn, research, and get up to speed on whats happening in education across the country.

    • TEAM PLAYER. Were a collaborative team, and we need someone with positive energy and a willingness to partner with others to accomplish shared goals.

    • AMBITIOUS AND ORGANIZED. You are excited to make an impact at XQ. You thrive in a fast-moving, dynamic, hyper-growth startup environment. You are also someone who is comfortable taking on projects and seeing them through to completion. Someone whom colleagues can count on to work independently.

    • DATA-DRIVEN. You have a proven track record of decision making and problem-solving based on analytics. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our campaigns and products to market.

    • FAST-PACED. You have a strong desire to work in a lively, rapidly changing environment with a diverse team that often collaborates fluidly across projects. You are flexible and willing to perform other marketing tasks as assigned.

    BENEFITS

    XQ Institute offers competitive benefits and salary for this role.

    TO APPLY

    Please send a resume, a cover letter, and portfolio of work. In your cover letter, please address why your skills, interests, and experience align with the requirements for this role. Candidates whose cover letters do not address these points will not be considered.XQ is proud to be an equal opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender, age, sexual orientation, sexual expression, religion, color, veteran status, disability, marital status, or ancestry.