Job Description

You will drive production and execution of email programs (batched and triggered) for cloud-based business. Major areas of responsibility include executing acquisition, engagement/active use, conversion, and retention email programs.

WHAT YOU’LL BE DOING:

• Collaborating and working effectively across multiple teams, including product team, Campaign Marketing and RM Group Managers to manage execution of marketing email communications.
• Work with internal and external creative agencies and BU stakeholders to produce, review and finalize email templates and communications.
• Work with data team to develop segmentation and list criteria.
• Oversee the end-to-end production and implementation of each communication. This will include tasks such as:
  • Kick off projects through At Task product management system
  • Manage Creative Reviews
  • Manage timelines to meet drop dates
  • Email tracking setup
  • Standard List Requests
  • Program Schedule/Maintain weekly calendars
  • Contact Management
  • QA emails (links, content, sends)
  • Familiar with audience counts; validates info
  • Complex/test List Requests
  • Monitors post send performance
  • Calendar management
  • Creative History/Summary deck
  • Process refinement for efficiency
• Work closely with the worldwide field teams to ensure emails are localized with available and relevant, country-specific content.
• Contact Management – Work closely with other RM colleagues to manage the frequency and relevancy of communications to the paid member audience.
• Monitor unsubscribe, bounce, open and CTR of communications to ensure the marketable universe remains healthy.

Qualifications

WHAT WE’RE LOOKING FOR:

• Minimum BA unless applicant has 3 years of applicable experience.
• Developing and deploying communications on one or more email service/CRM platforms – Exact Target, Eloqua, Silverpop, Responsys, etc.
• Experience in creating and delivering emails to worldwide audiences. This includes: experience with regional preferences, best practices awareness of typical response rates and behaviors, adding codes for tracking.
• Be able to define and ensure implementation of program tracking to gain key insights for program optimization.
• Ability to work independently in a fast-paced environment, and as part of a team across many agencies, product groups, and countries.
• Solid user of Excel and PowerPoint.
• Strong attention to detail is required to execute flawless programs.
• Saas experience from major companies with highly transactional business models – i.e. credit cards, eBay, or other services is helpful.
• Solid written and verbal communication skills; confidence presenting to groups of different sizes

Additional Information

This is a remote, contract position. Must reside in the United States.