Job Description

Xponential Fitness is the curator of the best brands across every vertical in the boutique fitness industry including Pilates, cycle, stretch, dance and rowing. We have decades of boutique fitness franchising experience across all of our brands, we have the resources and network to dominate every boutique fitness category. Currently, Xponential Fitness portfolio of brands includes Club Pilates, the nations largest and fastest growing Pilates franchise, CycleBar, the first and only premier indoor cycling franchise, L.A.-based StretchLab, a concept offering one-on-one assisted- stretching services, Row House, a rowing concept that provides an incredibly effective and efficient workout centered around the comradery and drive fostered by the sport of rowing, AKT, a dance-based cardio workout founded by Celebrity Trainer Anna Kaiser, YogaSix, a modern fitness boutique offering a fresh perspective on one of the world's oldest practices, Pure Barre, the largest barre brand in the world and most recently, Stride, a treadmill based cardio & strength workout.

Xponential Fitness is seeking a Digital Marketing Manager to join our valuable team!

JOB RESPONSIBILITIES:

• Project management and implementation of strategies for all digital and local marketing activations for various business objectives.
• Partner with digital marketing agencies, and third-party digital marketing vendors to optimize current tactics and test new opportunities.
• Manage campaign/creative calendar that aligns with overall marketing initiatives; closely working with all brands to build best in class creative.
• Consolidate metrics for all digital marketing tactics and provide ongoing reports to communicate performance against goals (Leads, CPL, ROAS and other KPIs). Provide insights on performance and guidance for program optimization.
• Execute a multi-channel communications strategy that increases user engagement and conversions with digital products.
• Manage content calendar and execution of social media activities across multiple social platforms.
• Monitor SEO performance and assist with keyword analysis, site audits, meta data and link building recommendations.
• Manage website and landing page content development and site experience optimizations.
• Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc.
• Stay current with best practices, strategies, legislation and industry standards related to digital and local marketing tactics.
• Track and analyze trends, competitive landscape, consumer insights and current state of the business

QUALIFICATIONS:

• 5-7 years’ work experience in a fast-paced environment, with a minimum of 5 years in digital and local marketing. Experience in the fitness industry is a plus.
• Bachelor’s degree in Marketing/Communications or equivalent.
• Understanding of concepts/terms such as: Leads, CPL, Return on Ad Spend (ROAS), display URLs, Domain, Alt-tag, Meta Tags, wire frames, tracking tags, quality scores, etc.
• Experience coordinating multiple projects simultaneously with individual production schedules.
• Understanding of SEO best practices
• Proficient across several performance marketing tactics including paid search (SEM), social advertising, email, and SMS.
• Experience analyzing quantitative/qualitative data and extrapolating insights.
• Must be well versed in digital and local marketing trends, best practices, and reporting.
• Ability to communicate and present effectively, both orally and in writing.
• Highly organized and detail oriented.
• Experience with HubSpot, Google Analytics, Social Platform Ad Manager Tools, Google Webmaster Tools, SOCi, and Yext tools are a plus.

BENEFITS:

Xponential Fitness offers a competitive compensation package including medical, dental and vision insurance, PTO, 401(k) and wellness plan

Xponential Fitness is proud to be an Equal Employment Opportunity and Affirmative Action employer. Pure Barre does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.” We are dedicated to providing a work environment free from discrimination and harassment where employees are treated with respect and dignity.