Job Description

DESCRIPTION:

WITH THE DIRECTION OF THE MARKETING DIRECTOR AND SALES DIRECTOR, THE MARKETING COORDINATOR IS DIRECTLY RESPONSIBLE FOR ENSURING THE DAILY, WEEKLY, AND MONTHLY RESPONSIBILITIES OF THE MARKETING DEPARTMENT ARE CONDUCTED AND ARE EXECUTED IN A TIMELY MANNER. YOU ARE DIRECTLY RESPONSIBLE FOR MAINTAINING THE XSIGHT BRAND CONSISTENTLY THROUGH MESSAGING AND CONTENT AS WELL AS UNDERSTANDING AND ENSURING XSIGHT IS REACHING OUR TARGET MARKET. ADDITIONALLY, YOU ARE RESPONSIBLE FOR THE COLLECTION AND ANALYSIS OF DATA THAT WILL ALLOW YOU TO MAKE INFORMED DECISIONS OR PRESENT IDEAS TOWARDS ON-GOING MARKETING EFFORTS.

• MAINTAINS A WORKING KNOWLEDGE AND UNDERSTANDING OF CURRENT MARKETING TECHNIQUES AND STRATEGIES AND CAN EXECUTE ASSOCIATED TASKS EFFECTIVELY AND EFFICIENTLY

• THINKS CREATIVELY ABOUT METHODS AND APPROACHES TO MARKETING AND EXTENDING THE BRAND REACH

• RESPONSIBLE FOR LEAD GENERATION THROUGH TRADITIONAL AND DIGITAL MARKETING METHODS, EXPANDING OUR BRAND AWARENESS AND TRACKING ITS PROGRESS/SUCCESS

• ASSISTS IN THE DEVELOPMENT AND MAINTENANCE OF THE XSIGHT BRAND

  • ENSURES ALL MARKETING MATERIAL ADHERES TO THE XSIGHT BRAND IN VISUALS AND TONE FOR CONSISTENCY IN BRAND VOICE

• ASSISTS IN CREATING MARKETING STRATEGIES AND MAINTAINING A YEARLY MARKETING CALENDAR

  • WORKS WITH THE MARKETING DIRECTOR AND SALES TEAM FOR PLANNED PROMOTIONS

  • WORKS WITH THE SALES TEAM IN PLANNING FOR BRIDAL SHOWS AND OPEN HOUSES

  • WORKS WITH THE SALES TEAM ON MAINTAINING VENDOR RELATIONSHIPS

  • WORKS WITH THE MARKETING DIRECTOR TO IMPLEMENT ALL EMAIL MARKETING CAMPAIGNS INCLUDING LIST MANAGEMENT, CONTENT CREATION AND REPORTING OF CONVERSIONS TO GAUGE THE EFFECTIVENESS OF THE CAMPAIGN

• HAS A WORKING KNOWLEDGE OF SEO BEST PRACTICES AND CAN IMPLEMENT THEM TO SEE MEASURABLE RESULTS

• HAS WORKING KNOWLEDGE OF WEBSITE CMS DASHBOARDS INCLUDING WORDPRESS AND SQUARESPACE TO CONDUCT BASIC CONTENT UPDATES FOR SEARCH ENGINE OPTIMIZATION AND GENERAL USER EXPERIENCE/ENGAGEMENT

  • CONDUCTS KEYWORD RESEARCH AND MAINTAINS/UPDATES KEYWORD DATABASE

  • CREATES FRESH CONTENT AND UPDATES

    • BLOG POSTS

    • LANDING PAGES

    • NEW PAGES

    • HOME PAGE & OTHER KEY PAGES

• TRACKS AND REPORTS WEBSITE TRAFFIC AND ENGAGEMENT THROUGH ANALYTICS AND CAN OFFER ASSISTANCE AND SUGGESTIONS FOR DEVELOPING STRATEGIES TO BOOST PAGE PERFORMANCE FOR HIGHER CONVERSIONS

• ASSISTS IN CREATING AND TRACKING PAID ADVERTISING INCLUDING ADWORD CAMPAIGNS, FACEBOOK ADS, PRINT ADS AND ANY OTHER PAID ADVERTISING

  • ASSISTS IN DEVELOPING CAMPAIGN MESSAGING AND STRATEGY

  • REVIEWS PERFORMANCE AND MAKES ADJUSTMENTS AS NEEDED

  • TRACKS LEADS AND SALES FROM ALL PAID ADVERTISING

  • GENERATES REPORTS BASED ON DATA AND TRACKING AND OFFERS SUGGESTIONS FOR UPDATES/EDITS/ADJUSTMENTS TO THE MARKETING DIRECTOR

• WORKS WITH THE MARKETING DIRECTOR ON OVERALL MARKETING CAMPAIGN IDEAS AND EXECUTION

• HAS WORKING KNOWLEDGE OF CREATING WRITTEN CONTENT WHEN NEEDED INCLUDING COPY FOR ADS, POSTS, EMAIL CAMPAIGNS, WEBPAGES, ETC.

• HAS WORKING KNOWLEDGE OF CREATING VISUAL CONTENT USING THE CREATIVE CLOUD TO MAKE OR EDIT DESIGN ASSETS

• HAS A BASIC UNDERSTANDING OF DESIGN PRINCIPLES AND CAN CREATE DESIGNS FOR SOCIAL MEDIA POSTS, EMAIL MARKETING, LANDING PAGES, DYNAMIC ADS, SOCIAL ADS AND OTHER MARKETING SPECIFIC CONTENT NEEDS

• IS HIGHLY ORGANIZED AND WELL VERSED IN MANAGING DIGITAL ASSETS, LIBRARIES AND SHARED CONTENT

• MANAGING LOCAL AND PAID ONLINE LISTINGS AND ADDITIONAL PAGES SPECIFIC TO THE WEDDING AND NON-WEDDING INDUSTRIES

• SOCIAL MEDIA MARKETING COORDINATION FOR THE MAJOR SITES AND ENGAGING WITH OTHER USERS, BRANDS AND BUSINESSES

  • WORKS IN CONJUNCTION WITH THE MARKETING DIRECTOR TO CREATE AND MAINTAIN A SOCIAL MEDIA CALENDAR

  • CAN CREATE UNIQUE AND ENGAGING POSTS WITH CORRESPONDING VISUAL CONTENT

  • HAS AN IN-DEPTH KNOWLEDGE OF B2B AND B2C SOCIAL MEDIA MARKETING BEST PRACTICES

• OVERALL GENERAL TRACKING, ANALYSIS AND REPORTING OF MARKETING EFFORTS FOR CONTINUED EVALUATION OF THE SUCCESSES, AREAS THAT NEED IMPROVEMENT AND CREATING NEW STRATEGIES

• CONTINUOUSLY CONDUCTS MARKET RESEARCH TO STAY UP TO DATE ON MARKET TRENDS AS WELL AS COMPETITOR MARKETING EFFORTS

• WORKING WITH OTHER BRANDS ON THEIR MARKETING EFFORTS IN ANY CAPACITY NEEDED WHETHER IN CONJUNCTION WITH THEIR INTERNAL TEAM OR AS AN OUTSIDE MARKETING PARTNER

REQUIREMENTS:

• CANDIDATES MUST HAVE 2-3 YEARS OF EXPERIENCE AS A MARKETING ASSISTANT OR MARKETING COORDINATOR TO BE CONSIDERED FOR THIS POSITION.

• WORKING KNOWLEDGE OF THE ADOBE CREATIVE SUITE IS REQUIRED.

• BASIC PHOTO AND VIDEO EDITING SKILLS IS A PLUS.

• BASIC UNDERSTANDING OF UI AND UX DESIGN IS A PLUS.

• MUST BE ABLE TO WORK 20-40 HOURS PER WEEK M-F WITH SOME WEEKEND WORK POSSIBLE.

Company Description

XSIGHT formed 17 years ago as company specializing in visual content and even though we’ve evolved and expanded over the years, we always go back to what we were founded on: Connecting people and creating a human connection through our imagery and storytelling. Our mission is to create meaningful content that will connect with audiences in a way that sparks their interest and stays with them. We are a team that is invested in what we do and aim to have fun while we’re doing it! We like to say “yes!” to challenges and then meet them head on as we continually evolve. We are passionate about seeing brands succeed, inspired by the challenges of a visually stimulated world and driven to create content that connects people in a meaningful way.