ROLE: Pre/Post Sale Solutions Consultant, Customer Intelligence

SOLUTION OFFERING: strategic consultation and technologies on mix modeling, multi-touch attribution, data management platforms, customer identity management, predictive analytics, segmentation, and targeting solutions

BACKGROUND BEHIND THIS EXPANSION ROLE: current sales engineers are effective in probing for needs and presenting solutions within their specific tactical sphere, once the client has an understanding of their overall needs with considerations for impact, readiness, etc. Our client now wants to provide strategic level domain expertise to help their prospects’ executive teams become more educated on Customer Intelligence and help them better flesh out their needs, insuring success when a specific solution offering is later purchased and implemented.

RESPONSIBILITIES: meet with Fortune 1000 Chief Marketing Officers to identify their strategic interests versus their current ability to achieve those interests; and provide strategic direction as to how to begin to achieve their objectives. Additional responsibilities can include subsequent paid professional service engagements to help customers implement the strategy, or the introduction to Sales Engineers responsible for specific technologies and services that will help the client successfully reach their goals

LOCATION: NY, SF, LA, or VA

COMPENSATION:

•Base salary: $145k to $180k base salary

•On Target Earnings: $185k to $230k

(depending upon location and experience … NY and San Fran = greater salary than LA OR VA)

•Comprehensive benefits: including up to $15k in tuition reimbursement, Adoption Assistance, Fitness Reimbursement, EAP, Parental Leave, Life and Disability, and a Wellness program

COMPANY:

•20+ years in business

•2000 employees

•Over 700 accounts

•$250m +-

•Global

•Sample clients: Google, Ticketmaster, Allstate, Aetna, globally recognized banks, Lenovo, Zappos

COMPETITIVE ADVANTAGES: recognized for having the most current, largest, and real time accurate identity data set; best in class customer specific data management hygiene and analytic services; high client satisfaction and retention; comprehensive functionality to address several varied needs

WHY THE COMPANY AND ROLE ARE EXCITING:

•The opportunity to help clients see the forest through the trees with strategic input AND then also have the services and technologies to execute on that strategy (and see the clients realize the promised returns associated with the vision you helped establish)

•Long term, talented, and supportive team members

•Leadership team is effective and has been with the company for several years

•Recognized as having the best technology, solutions, and service in the industry

RESPONSIBILITIES/KEY TASKS:

· Primarily involved in early stage client conversations to help Sales and Account Management teams paint a roadmap for how clients can leverage their solutions, including how the solutions are differentiated in the market. When warranted, may remain involved in sales opportunities deeper into the sales cycle.

· Help move clients “off the solution” to identify worthwhile use cases, and then activate the appropriate SE internal resources to help address the client’s business need

· Evangelize solutions in the market, including attending and speaking at conferences and industry events, and participating in blogs, webinars, etc.

· Work with Sales and Account Management teams to create short and long-term account plans with client success metrics and plans for growth

· Understand competitive landscape and articulate the value proposition relative to competition through your everyday client communication.

· Gather market needs and provide feedback loop to product management, marketing and other internal teams

QUALIFICATIONS/EDUCATION REQUIREMENT:

· 10+ years of work experience, either in marketing services, customer intelligence/segmentation, management consulting, or media intelligence/ad tech

· 5+ years in the Customer Intelligence sector, preferred

· Experience analyzing customer segments and developing recommendations for prospect targeting and media measurement/optimization

· Strong presentation skills with experience as a key contributor to both virtual and onsite client meetings

· Prior CRM and Database Management/Analytics experience required, preferably in consumer marketing applications

· Bachelor’s degree and MBA or Advanced Degree in Statistics or related field

· Ability to clearly communicate insights, including technical concepts to non-technical audiences

· Familiarity with market research, statistical methods, big data, segmentation/modeling approaches, ad tech, and marketing concepts. A solid understanding of the digital marketing landscape

· Proficient with Word, Excel, PowerPoint. Knowledge of SAS, CART, or similar statistical tools preferred

· A can-do attitude and desire to grow a business unit

· Ability to travel up to 50% of the time

· Actual hands-on experience using similar marketing solutions to solve client needs (as marketer or solution provider)