Job Description

Job Description

POSITION SUMMARY:

This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. The Design and Digital Associate creates communications for our members, program participants and future members that reinforce YMCA brand standards while conveying the impact of our programs to the community. This role will be responsible for the design, development and production of creative messaging for projects such as advertising campaigns, direct mail, digital marketing, environmental signage, brand ID and more.

ESSENTIAL FUNCTIONS:

1. Writes/designs and produces high-quality marketing materials including signs/signage, program guides, brochures, flyers, and banners for branches, departments and special events in accordance with Y-USA branding guidelines.
2. Provides ongoing assessment and content updates on the Y’s website, maximizing the user experience and aligning website content with the YMCA’s marketing and communications strategies.
3. Assists Marketing team & branches with aligning social media sites with YMCA’s Marketing and Communication strategies.
4. Monitors branch social media and website traffic and maintains email metrics using analytics.
5. Articulates creative concepts and rationale to other team members and colleagues throughout the association.
6. Actively participates in department and association staff meetings and/or related trainings.
7. Performs other duties as assigned.

YMCA COMPETENCIES (Leader):

Functional Expertise

Critical Thinking and Decision Making

Collaboration

Communication and Influence

QUALIFICATIONS:

1. Recent graduate or actively pursuing degree in Communication, Advertising, Public Relations, Marketing, related field or comparable experience
2. Knowledge of digital photography and website content management systems preferred but not required
3. One year of graphic design experience preferred (internship or freelance work considered)
4. Skilled in the following software applications: Adobe InDesign, Photoshop, Illustrator, and Acrobat – as well as Microsoft Office Suite, including PowerPoint
5. Proficient in graphic design, illustration, typography, photography, and printing processes
6. Strong communication skills, attention to detail, ability to prioritize, multi-task and meet deadlines
7. Effectively manage a multi-project workload in a fast-paced, ever-changing environment
8. Work well within a team comprised of people of multiple disciplines
9. Complete within 30 days of hire: YMCA cause and culture, program specific, Abuse Prevention and Safety trainings (provided by YMCA)
10. Ability to relate effectively to diverse groups of people from all social and economic segments of the community and successful clearance of background check

WORK ENVIRONMENT and PHYSICAL DEMANDS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Office environment.

Sufficient strength, agility and mobility to perform essential functions required.