Yoto is an interactive audio platform founded by experienced entrepreneurs that aims to change the way children access audio content. The Yoto ecosystem revolves around a curated library of stories, music, activities, sound effects, podcasts and radio. Children listen to the content on Yoto Player, a safely connected speaker that is controlled using physical cards with NFC technology. Additionally, the Yoto App allows parents to retain a level of control, enabling volume control, remote play and more.
We launched our first hardware product, Yoto Player, on Kickstarter in November 2017, reaching its funding target after only 5 days, and receiving a Red Dot Design award in the process. The product shipped for Christmas 2018 to a great customer reaction. Our content partners include Roald Dahl Story Company, LEGO, Disney, Penguin Random House, Hachette, Macmillan, Harper Collins, Sony Music, Naxos, Storynory and more. Luke Kelly, grandson of Roald Dahl and MD of the Roald Dahl Story Company, is on our board, and we are well-funded - backed by leading investors.
At the start of 2020, having worked with leading design agency, Pentagram, on the redesign of the product and our brand, we relaunched Yoto Player. Since then, and despite certain major world events, sales have been doubling (and sometimes tripling) MOM, we've launched UK and US websites, won multiple awards including TIME's Best Invention 2020, had a ton of good press and reviews across the world and closed our Series A.
Our next challenge is to open our first US office in NYC. The team will be very small to begin, but will grow along with the success of the region. We are looking to build a small marketing team to look after brand, communications and growth in North America.
YOTO MARKETING TEAM
We're currently a small team based in London, UK. North America is of strategic importance for Yoto and therefore the new US team will play a big part in the overall success of the company. As we have done in the UK, the marketing team in the US will start off small and grow over time. The Head of Marketing for North America will report into the Global Marketing Director in the UK. Once in place, the Head of Marketing will be able to build a small team to support them.
THE POSITION
We're looking for an enthusiastic and experienced marketer to help us tell the North American region about Yoto. While strategic nous and the ability to think big is required, we're a small company and you will need to be comfortable getting stuck in with the nitty gritty where required, across all channels and marketing disciplines. You might be doing things you've never done before, but you'll have the ability to find solutions autonomously. We are looking for a builder and a problem-solver; someone who thrives when no two days are the same...startup life! WHAT YOU'LL BE DOING
It's a really exciting time to join Yoto. We are moving fast, and there is a lot to achieve. This won't be an easy job, but it will be rewarding. Your overall remit will be to acquire, engage and retain customers in the USA and Canada. Certain channels/activities will be run and developed from HQ, others will be localized by you, and some will be completely developed by the US office. There is no set list of responsibilities, and no two days are likely to be the same. But to give a taste of what to expect:
WHAT YOU'LL NEED
There is no set list of requirements for this role, but you will be an established marketer with at least 5 years of relevant experience. You might come from agency or brand side - or both - and you may have all or some of the following, the more the better:
WHAT WE OFFER