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Global Marketing Manager – Brand Development

Z&A Recruiting

Global Marketing Manager – Brand Development

San Antonio, TX
Paid
  • Responsibilities

    Job Description

    The Global Marketing Manager is responsible for leading and driving integrated marketing and communication strategies and plans to meet Global growth objectives. Creates best-in-class global brand plans to increase product awareness and reach customers through new and innovative methods across product lines and applications. Provides direct leadership from design/creation, implementation of launch materials for new products.

    _RESPONSIBILITIES: _

    • Develops global brand strategy for new product line- planning & project management.
    • Leads execution and implementation of integrated communication plan including collection of customer needs, translation into creative briefs, management of creative process, and global launch communication planning.
    • Lead product commercialization activities for products to include revenue forecasts, demand planning, coordination of promotional material, creation/update of marketing materials, sales field support, convention planning duties, implementation of sales training.
    • Collaborate, align and interact with functional experts/senior executives; Sales, Finance, Operations, Strategy & Innovation, Health Economics & Reimbursement and Professional Education; partners with other departments to implement tactics and initiatives to drive growth and commercial sales.
    • Manage global product portfolio plans and execute the plan including customer needs analysis and gap identification, new product development and launches, product obsolescence, competitive landscape and activity, value creation and messaging, and ongoing pricing/cost management to ensure sustained profitability.
    • Work closely with Regional/Global marketing to develop pricing strategies for both existing and new products within the portfolio and unmet needs space.
    • Lead/Develop clinical strategies to support new indications, messaging and health economics and reimbursement.
    • Manage marketing launch plans to include brand strategies, market research, competitive assessments, product positioning, media plans, public relations and marketing programs, while measuring and tracking market acceptance and ROI.
    • Manage sales tools, promotional literature and other product-related tools geared towards internal and external customers.
    • Create strategic plan for revenue growth for Global Product line and manage execution of tactics within budget guidelines.
    • Travels globally (30%) to support all activities relating to brand development/management.
  • Qualifications

    Qualifications

    SKILLS AND EXPERIENCES REQUIRED:

    • Bachelor Degree in Business Marketing or related field.

    • At least 6 years of Strategic Marketing, Product Marketing Management, Product Development and Brand Management in healthcare or a highly regulated industry.

    • At least 6 years of experience developing and implementing marketing strategies.

    • Experience developing and executing integrated brand strategies into new global markets addressing unmet needs and growing product portfolio.

    • Ability to Translates current and future vision into strategies, determine executability of strategies, readiness tactics in executing strategic marketing plans for lines of business. Previous proven experience.

    • Experience working broad scope strategic marketing activities including creating and articulating vision for brand strategy and new and existing product concepts.

    • Experience managing creative development process working with internal and external resources (e.g. marketing agencies).

    • Demonstrated collaborate skills and make bold business decisions.

    • Demonstrated presentation and communication skills.

    • Ability to travel internationally at least 30%

    Additional Information

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    Compensation: $100,000 - $110,000 + 10% bonus, great benefits and several weeks of vacation