MARKET RESEARCH COORDINATOR
BRAND POSITIONING FIRM ZOOM MARKETING is looking for a dynamic Market Research Coordinator. This role is responsible for coordinating ZOOM's data-driven process. Our process uses primary and secondary research, including competitive research, customer interviews, market surveys and focus groups. The Market Research Coordinator will drive each of these steps for client projects.
Our ideal candidate is creative yet analytical, curious, self-motivated, performs well under deadlines and exceptionally detail oriented. We're a small team relying on everyone's initiative to pitch in to accomplish a variety of tasks. Oh, and our office is remote, so you must be proficient working independently, at home.
KEY RESPONSIBILITIES
- Market research: Create, administer, and analyze surveys using Survey Monkey. Manage focus group recruiting, including working with third-party recruiters and sourcing targets on LinkedIn. Keep up to speed on the latest research methodologies.
- Coordinate market research prep including: research materials (questionnaires, surveys, emails, worksheets), transcriptions, scheduling interviews, and focus group recruiting
- Pull data reports for the team; summarize and analyze findings from various research methods including interviews, focus groups, surveys and more
- Conduct competitive analysis to uncover client openings
- Draft client presentations and contribute content
- Explore and educate the team on new market research strategies and methodologies, including social media
- Research, recommend and manage new project management methods and productivity tools that fit ZOOM's model and increase efficiency
- Contribute to ZOOM's content (website, social media) with ZOOM research insights and other interesting topics
REQUIREMENTS
A conscientiousness, self-starter with off-the-charts attention to detail and organizational skills
- A team player who can work collaboratively and independently, delivering high-quality work with little supervision (especially in a remote work environment)
- Proven ability to work under tight deadlines and shifting priorities
- Ideally, hands on experience with MS Office, Google Suite, Survey Monkey, Slack, LinkedIn and HubSpot
- Excellent communication and writing skills
- BS or BA degree in Journalism, Marketing, Communications, or relevant field
- Market research experience
- LOCATION: Remote but lives in San Francisco Bay Area with the means to travel to internal and client meetings, when it's safe to do so
ABOUT ZOOM MARKETING:
ZOOM Marketing is Silicon Valley's first and longest-lasting agency focused on brand positioning. Our clients gain leadership through data-driven positioning that builds and differentiates category leaders. ZOOM's clients are the positioning leaders in their market, including Snowflake, Databricks, ThoughtSpot, FloQast and Infoblox.
Learn more at zoommarketing.com.