Job Description

OBJECTIVE:

We have an exciting opportunity for a Key Market Specialist with a focus on the Chinese/Korean market to join our Marketing Communications team. The position is located in our Pleasantville, NY office, but with the potential for partial remote based work.

The Key Market Specialist must be self-motivated and possess the ability to effectively execute plans with a keen attention to detail, accuracy and timing. The candidate will have a solid understanding on marketing to the Chinese / Korean community.

The KMS will work within the Marketing Communications department with a strong collaboration with the e-commerce teams locally, in the Global HQ in Germany and the team in our Shanghai office.

Our ideal candidate:

• Is adept at both working independently and collaborating with others
• Fluent in speaking and writing Chinese/Mandarin (required)
• Has prior experience marketing to this key consumer Asian market
• Strong project management skills
• Has solid organizational skills - planning, expediting, prioritizing, managing multiple tasks and meeting deadlines.
• Solid experience with social media, digital marketing

PRIMARY JOB RESPONSIBILITIES:

This position will report to the Director, Marketing Communications and will be responsible for:

• Establishing, planning and executing a strategic Marketing Plan for maximum engagement, including but not limited to:
  • Identify key selling times unique to this demographic.
  • Recommend best outreach channels (i.e. in-store, direct mail / print advertising / mobile advertising / online, social, etc).
  • Brainstorm new and creative growth/outreach strategies
• Partnering with internal resources (Design, Marketing, Trade Marketing, Sales) to develop campaigns (digital, email, collateral, social media, traditional, etc.) and collaborate on content development to ensure brand alignment across all channels, including social channels (WeChat).
• Understanding the consumer demand and shopping patterns of the key demographic as it relates to the ZWILLING family of brands.
• Translating and/or adjusting any marketing copy as needed.
• Tracking, analyzing and recommending new marketing approaches for success.
• Identify, recruit and manage influencer/brand ambassador programs.

QUALIFICATIONS:

• Bachelor’s degree with a minimum of 3 years’ direct experience.
• Fluent in speaking and writing Chinese/Mandarin (required).
• Experience in direct and digital marketing ideally in a similar industry (luxury, retail, fashion, consumer packaged goods)
• Strong communication skills
• Ability to travel abroad to Shanghai, China several times during the yearWe provide great benefits including competitive salary, medical & dental insurance, 401(k) plan, paid time off, and employee discounts.

ABOUT US:

For over 287 years, ZWILLING J.A. Henckels has offered premium products that enhance the lives of professional and home chefs worldwide. Since its start as an esteemed cutlery brand, the company has grown to include a coveted collection of cookware, flatware, glassware and kitchen gadgets. Tradition, quality, innovation, and craftsmanship are its ingredients for success.

Today, ZWILLING J.A. Henckels is an international industry leader that sells products in 100 countries with the help of ten wholly owned subsidiaries. Always looking forward, ZWILLING has recently acquired global heritage brands —Staub (France), Demeyere (Belgium), Ballarini (Italy), and MIYABI (Japan)—to give its customers access to the most exceptional cookware and cutlery.

We offer great benefits including competitive salary, medical & dental insurance, 401(k) plan, paid time off, and employee discounts. If you’re interested in being part of a prominent, global culinary company, submit your resume and cover letter with salary requirements today!

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