Assurity is looking for enthusiastic, driven, and collaborative people to join our team. We’re a company of vibrant and passionate people who work every day to advance our mission of helping people through difficult times – and who truly want to make a difference. As a Certified B Corporation, we have a verified commitment to our people, community, and planet, and we work every day to make the world a better place.

The PPC Ad Strategist will be responsible for developing and executing pay-per-click (PPC) advertising campaigns for our clients. The strategist will work closely with the marketing team to ensure that campaigns are aligned with client’s overall marketing goals and effectively reach their target audience.

The successful candidate will have a strong understanding of the digital advertising landscape, including best practices for Google AdWords and other PPC platforms. They will have experience analyzing campaign performance and making data-driven decisions to optimize ad spend and improve ROI.

Key Responsibilities

• Develop PPC campaigns from concept to launch, including keyword research, ad copywriting, and landing page optimization.
• Monitor and analyze campaign performance, making recommendations for optimization and testing new strategies to improve performance.
• Keep up-to-date with industry trends and best practices, and stay informed about new features and tools in PPC platforms.
• Collaborate with account management and creative teams to ensure that campaigns are aligned with clients’ overall marketing goals.
• Prepare reports and present findings and recommendations to clients.
  

The list of essential functions is not exhaustive and may be substituted as necessary.

Qualifications

• 3+ years of experience in PPC advertising, preferably with a focus on Google AdWords.
• Strong understanding of digital advertising best practices, including ad copywriting, landing page optimization, and performance analysis.
• Proficiency with Google Analytics and other performance tracking tools.
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
• Excellent communication skills, with the ability to present findings and recommendations to clients in a clear and concise manner.

EDUCATION AND CERTIFICATION REQUIREMENTS

• Bachelor’s degree in marketing, advertising, or a related field preferred.