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Assistant Media Planner

Publicis Groupe

Assistant Media Planner

Burbank, CA
Full Time
Paid
  • Responsibilities

    Job Description

    OVERVIEW:

    Assist strategy team with planning and implementation for client accounts across all types of media.

     

    RESPONSIBILITIES:

    Using established procedures/tasks

    ·        Use established procedures and tasks.

    ·        Resolve routine questions and problems.

    ·        Be responsible and accountable for work assigned.

    ·        Provide the research for and write portions of team Media Point-Of-View documents (POVs) and client recommendations to determine appropriate choice of media. 

    ·        Maintain stewardship of competitive reports using proprietary software to assess media schedules of competitors, interpret data and draw conclusions.

    ·        Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.

    ·        Prepare and issue buying specs and guidelines to activation teams including GRP goals and budgets for use in negotiations.

    ·        Review and verify media buys to ensure proper execution.

    ·        Meet with sales reps to analyze value and applicability of media vehicles for client media plan.

    ·        Assist planners in developing media strategy and recommendations.

    ·        May perform other duties and responsibilities that management may deem necessary from time to time.

    COMPANY CULTURE/VALUE REQUIREMENTS:

    Inquisitive, collaborative, and supportive.            

    Management/Supervisory Responsibilities:

    This position does not manage personnel.

     

    COMMUNICATES WITH:

    Internal:  Partners with other Strategy members, Strategic Resources, Activation Partners, and Finance.

    External: Limited client contact.  Some exposure to vendors.

  • Qualifications

    Qualifications

    To perform this job successfully an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Incumbents will be evaluated, in part, based on performance of each essential function. Individual should have a curious outlook and positive demeanor, as well as a desire to work within a team environment.

    Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    Additional Information

    At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. 

     

    Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

    nformation will be kept confidential according to EEO guidelines.