Job Description

EMAIL MARKETING MANAGER (REMOTE)

UCF Area, Orlando, Florida or REMOTE

As an Email Marketing Manager, you'll play a vital role in a dynamic, collaborative, and fast-moving environment for a rapidly growing, nationally recognized brand in an emerging segment. You'll be primarily responsible for running email marketing campaigns end-to-end, including planning, setup, testing, execution, reporting, and optimization. This is a hands-on role in which you will work closely with internal stakeholders to support customer acquisition and retention programs, oversee proper deployment of email campaigns, and work collaboratively to improve the overall email marketing program.

.AREAS OF RESPONSIBILITY:

• Develop and manage the email campaign calendar to support promotions, product launches, and customer acquisition and retention programs.
• Direct and oversee completion of email design, copy, and development to support cross-organization email marketing campaigns.
• Lead the execution of marketing emails, including a monthly newsletter, product announcements, and nurture emails
• Build and optimize segmentation and email content personalization strategies by leveraging user behavior/intent, activity data, industry, and demographics
• Conduct and ideate ongoing A/B tests to improve overall email performance and paid tier conversions
• Find opportunities to increase the subscription and save and loyalty
• Work with marketing, product, and analytics team to build, execute, measure, and optimize campaigns across emails
• Be responsible for performance against key top-line business-critical metrics, including growing paid tier activation and improving retention
• Work with Project Management and across analytics, product, and marketing to meet fast-paced schedules while ensuring quality
• Understand the company's goals and objectives.
• Make timely and ethical decisions, both systematically and under pressure.
• Embrace and live the Zesty Paws company values!

KEY REQUIREMENTS

• A bachelor's degree in Marketing or Business Administration, or equivalent experience in email marketing strategy and automation
• 3 - 5 years of validated experience developing email marketing programs
• Understanding of trigger copy for click through and acquisition. Provide direction to the Copy team
• Creative and insightful problem solver; you care deeply about our users and can build detailed targeting as well as fabulous, on-brand experiences for them
• Strong analytical skills with experience in measuring the success of email campaigns and improving on the results

BENEFITS AND PERKS

• Medical, Dental, Vision
• 401(k) Match
• Generous PTO
• Zesty Paws Swag
• Amazing Zesty Paws Products for your furry friends
• Family and Friends Discount
• Recognition program with cool prizes every month

ABOUT ZESTY PAWS

At Zesty Paws our passion is simple: to enable and inspire a ZEST FORT LIFE in pets and parents. We strive to be the most innovative and trusted brand in functional solutions to guide and empower pets on their journey through wellness.

We use unique formulas based on active ingredients you know and trust, and that are proven to provide tangible benefits to your pet. We have received thousands of 5-star reviews on top channels such as Amazon, Chewy and our own site. Pet parents are delighted by our commitment to innovative, high quality products that work, as well as by our unparalleled customer service.

At Zesty Paws we live by our values: Inquisitive, Problem Solver, Growth Mindset, Collaborative, and Kind. We empower team members to strongly impact the growth and direction of our success through their hands-on contributions. We value personal and professional growth, and recognize and reward smart work.

We value our team members' commitment to Zesty Paws' growth and success by offering competitive benefits such as paid time off, flexible work hours, a casual dress code, and team outings where you enjoy hanging out with your co-workers. And while hard work and strong work ethic are an integral part of our culture, we balance this with a fun work environment.