Marketing Specialist

Zinier

Marketing Specialist

San Mateo, CA
Full Time
Paid
  • Responsibilities

    Fresh off our Series B round led by Accel, along with Founders Fund, Qualcomm Ventures, Nokia-backed NGP Capital, and Newfund, we're growing our team across all functions and regions.

    We're a global company headquartered in San Mateo, California, with offices in Mexico City, Singapore, and Bengaluru.

    Marketing Specialist Role

    A successful candidate will have prior B2B SaaS software marketing experience, superior knowledge of demand generation best practices, hands on digital experience, and a desire to wear many "demand generation" hats. This role will require strong project management skills and the ability to juggle projects down to the tactical level to drive program execution.

    Duties:

    • Demonstrate big picture understanding of how lead generation activities supports the prospect journey and the sales cycle
    • Contribute to overall campaign planning strategy regarding top of funnel lead nurture down to the bottom of the funnel
    • Continuously monitor campaigns to measure and optimize performance (A/B testing, copy writing of ads and conversion focused landing pages with proper calls to action)
    • Execution of content syndication campaigns with 3rd party publications
    • Help craft email marketing and nurture programs in Pardot
    • Assist in various marketing operations functions in Pardot and Salesforce
    • Assist with other demand generation programs (events, webinars, podcasts, direct mail, etc.)

    Requirements:

    • Bachelor's Degree
    • 3+ years marketing experience
    • 2+ years experience in a B2B SaaS software setting
    • Understanding of B2B demand generation and campaigns that support prospect journey down the lead funnel
    • Strong project management skills to see projects through to execution
    • Experience working cross-functionally with other teams and managing projects with stakeholders across the company
    • Superior attention to detail, ability to plan head and strong work ethic
    • Self-starter with ability to consider all aspects of a project in order to build out project timelines, communicate with stakeholders and meet deadlines
    • Experience with Office software; Excel, Powerpoint, Google Drive for company file management, etc.
    • Experience with Salesforce and/or Pardot a plus, or demonstrated ability to learn new systems
    • PDF version of resume required