Job Description

PRODUCT MARKETING MANAGER

Pangea Laboratory is seeking an experienced Product Marketing Manager to join our CAP/CLIA operation team. The qualified individual will be familiar in managing clinical lab test services, conducting market analysis, analyzing competitor product & positioning, establishing & executing marketing plan focusing on regional and national growth.  Successful candidate must have a proven track record in launching new infectious disease or genetic testing and developing overall product portfolio strategy.

PRODUCT MANAGER / DIRECTOR KEY RESPONSIBILITIES:

·       Conduct customer insights (voice of customer) interviews and/or surveys to identify customer needs, insurance re-imbursement practices, and un-met market needs.

·       Perform competitive market analysis, market segmentations, identify high growth & demand market, and develop new market entry strategy.

·       Evaluate new clinical molecular testing platforms to address clients and un-met market needs.

·       Develop and execute go-to-market launch plan for new service product offerings.

·       Conduct regional marketing & promotional campaigns to generate new clients.

·       Business operation excellence in forecasting, planning, pricing, margin and ensuring high quality data for clients.

·       Responsible for P/L and revenue for molecular and infectious disease testing.

PRODUCT MANAGER / DIRECTOR QUALIFICATIONS:

·       Must have BA, BS or MS degree in medical technology, molecular biology, microbiology or related field. M.D. degree and/or MLT(ASCP) license is preferred but not required.

·       Must have at least 2-3 years clinical lab molecular or infectious disease testing product and marketing management experience.

·       MBA degree in marketing and/or strategy is highly desirable.

·       Demonstrate effective and clear verbal & written communication skills.

·       Ability to work across functional groups to drive results.

·       Travel up to 25% of time (post-COVID).

ADDITIONAL REQUIREMENTS

·       Familiarity with precision molecular testing concepts and assays is a plus.

·       Ideal candidate will work independently but interact and collaborate with other team members in sales, laboratory operations, finance, business development, R&D and regulatory groups.

Company Description

Larry Jia, M.D., founded Zymo Research Corporation in 1994. With humble beginnings, he started manufacturing the first DNA/RNA extraction and purification products for E. coli and yeast out of a garage in Orange, California. Today, Zymo Research is a multi-million dollar company with its headquarters based in Irvine, California. In addition to its California headquarters, Zymo Research has two international branches located in Freiburg, Germany and Beijing, China. The company's DNA and RNA extraction kits are used mainly by academic and biopharmaceutical scientists, who need to isolate and purify DNA/RNA from tissue, blood or serum samples. Zymo Research is also known for its epigenetics line of products used in DNA methylation detection and quantitation. They carved out a niche in this market by being an early adopter in the field of epigenetics and by offering a high-quality product. They are considered the leader in this market space. One of the keys to Zymo's success in the past 25 years has been their ability to listen to their customers and react quickly. Their tagline "The Beauty of Science is to Make Things Simple" is a mantra that is reflected in every one of their products. From epigenetics to RNA/DNA isolation, each product is designed to be both simple in use and robust in its performance. Inside Zymo Research Zymo Research's core beliefs are based on innovation, quality, and customer service. These three paradigms are ingrained in their company culture. They believe their products are the most reliable and uphold to the highest standards of quality in the industry as evidenced by their ISO 9001 certification. They have also received Frost & Sullivan's Best Practices Award for Leadership in Epigenetics Product Quality. OUR MISSION To provide the most reliable, innovative, and valuable biomedical tools and services to our customers through research and strategic development. OUR VISION To have a positive impact in the biomedical field and to contribute to the greater good of humanity. GOLDEN RULE " Treat others as you would like to be treated " . We strongly believe this principle dictates teamwork and open communication.