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Market Development Specialist

Zymo Research

Market Development Specialist

Tustin, CA
Full Time
Paid
  • Responsibilities

    Job Description

    SUMMARY/CONTRIBUTION OF POSITION

    Zymo Research is seeking an experience Market Development Specialist to join our Strategic Product Management team. The qualified individual will play a key role in managing key opinion leaders (KOL) or thought leaders in the field of Bioinformatics and Next Gen-Sequencing (NGS) application solutions to support Zymo Research’s global product strategy. This role will work cross functionally with R&D, product management, marketing and commercial team to identify and engage KOLs; and will also have the responsibility of building and maintaining KOL relationships for the organization.

    PRIMARY RESPONSIBILITIES

    1. Identify and develop commercial strategy & product advocacy with bioinformatics key users, core labs and thought leaders in information sciences.

    2. Create a road map for thought leader development and management which include categorizations and segmentations based on NGS analytical specialty and/or utility.

    3. Work closely with R&D, product management and marketing to create individual thought leader development plans which enhance relationship and advocacy for Zymo Research.

    4. Obtain thought leader feedbacks on product performance and identify critical user needs for product enhancements.

    5. Plan and coordinate promotional presence and technical presentations at major conferences and symposia.

    6. Develop and implement a comprehensive metrics plan including thought leader interactions, development and activities.

    MARKET DEVELOPMENT SPECIALIST QUALIFICATIONS

    1. Must have a BA, BS or MS degree in bioinformatics, biology, biostatistics, genetics, or related field.

    2. Must have experience and passion in the field of bioinformatics, NGS data analysis and/or information sciences.

    • Experience working in an industry position in a customer facing role such as technical marketing, application support or product advocacy.
    • Demonstrate clear verbal & written communicate skills and well-developed people skills are highly desirable.
    1. Preferably have 2-5 years marketing and product managing experience in life sciences, biotechnology, biopharmaceutical industry or closely related fields.

    2. Experience in performing NGS, qPCR techniques is a plus.

    3. Ability to work across functional groups to drive results.

    4. Travel up to 25% of time (post-COVID).

    Company Description

    Larry Jia, M.D., founded Zymo Research Corporation in 1994. With humble beginnings, he started manufacturing the first DNA/RNA extraction and purification products for E. coli and yeast out of a garage in Orange, California. Today, Zymo Research is a multi-million dollar company with its headquarters based in Irvine, California. In addition to its California headquarters, Zymo Research has two international branches located in Freiburg, Germany and Beijing, China. The company's DNA and RNA extraction kits are used mainly by academic and biopharmaceutical scientists, who need to isolate and purify DNA/RNA from tissue, blood or serum samples. Zymo Research is also known for its epigenetics line of products used in DNA methylation detection and quantitation. They carved out a niche in this market by being an early adopter in the field of epigenetics and by offering a high-quality product. They are considered the leader in this market space. One of the keys to Zymo's success in the past 25 years has been their ability to listen to their customers and react quickly. Their tagline "The Beauty of Science is to Make Things Simple" is a mantra that is reflected in every one of their products. From epigenetics to RNA/DNA isolation, each product is designed to be both simple in use and robust in its performance. Inside Zymo Research Zymo Research's core beliefs are based on innovation, quality, and customer service. These three paradigms are ingrained in their company culture. They believe their products are the most reliable and uphold to the highest standards of quality in the industry as evidenced by their ISO 9001 certification. They have also received Frost & Sullivan's Best Practices Award for Leadership in Epigenetics Product Quality. OUR MISSION To provide the most reliable, innovative, and valuable biomedical tools and services to our customers through research and strategic development. OUR VISION To have a positive impact in the biomedical field and to contribute to the greater good of humanity. GOLDEN RULE " Treat others as you would like to be treated " . We strongly believe this principle dictates teamwork and open communication.