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Business Analyst


Business Analyst

San Francisco, CA
Full Time
  • Responsibilities

    The Business Analyst is a key position in ZypMedia that helps drive revenue and strategy for the company. A multi-faceted role, the ideal candidate will embrace working in a fast paced environment and thrive at thinking analytically about ways to solve problems as ZypMedia scales up. The analyst will interface with sales, engineering and product teams to improve the existing product. The role is highly visible throughout the organization and will give ideal candidates a great platform to grow and be heard amongst leaders in the organization. ZypMedia, a leader in local digital advertising solutions for small and midsize businesses, is seeking an Business Analyst to join its team. ZypMedia has built a leading programmatic advertising platform that connects small and midsize businesses with digital advertising opportunities across more than 50,000 desktop, mobile and connected TVs websites and apps. ZypMedia's proprietary technology and dedicated service organization were built from the ground up to handle the unique requirements of local digital adverting campaigns. ZypMedia partners with TV station groups to offer the ZypMedia product as part of a comprehensive digital advertising solution to their advertising clients.


    • Drive and gather business requirements, assessments, solutions especially in the areas of data analysis, data extraction/delivery, source/target mappings and reporting.
    • Create Excel & Tableau dashboards & analyses that provide visibility into KPIs, marketing and product effectiveness, and business trends/drivers
    • Work closely with Business Operations, Product, Marketing & Sales, Finance and Engineering teams to solve problems, identify trends, and define key metrics.
    • Able to quickly understand the business process and needs, and translate them into business requirements
    • Detail oriented and be able to think of all the scenarios for functional and non-functional requirements


    • 1-3 years of analytical experience in an analytics-based consulting role, exploring large data sets in order to answer strategic questions for customers (either as an internal analyst or external consultant)
    • BS/ BA in an analytical field (science, math, engineering, finance, etc.)
    • Strong analytical skills and ability to make fast decisions with limited and noisy data
    • Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred)
    • High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred)
    • Advanced SQL skill