Dealer Marketing Manager, Field Marketing

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automotosocial

Dealer Marketing Manager, Field Marketing

Centreville, VA
Paid
  • Responsibilities

    JOIN OUR WINNING TEAM A FIELD MARKETING MANAGER

    Become part of an exciting team with a mission to acquire, retain and grow revenue with pre-owned car dealer prospects and/or subscribers in the U.S. and Canada.  This position will take a leadership role in the planning, development and implementation of critical rep tools and materials to help support our national field force and make every dealer contact more effective. This role will support a 100+ sales organization and reports to the Head of Dealer Marketing.

    THE CARFAX CULTURE

    People who work at CARFAX are happy.  Team CARFAX knows their work has purpose and everyone contributes to our mission to help consumers throughout the lifecycle of buying, owning and selling used cars.  Our culture offers a unique blend of a high achieving; high-energy workforce in a casual, laid back setting and our employee-focused culture is consistently honored as a “Best Place to Work”.  AS THE FIELD MARKETING MANAGER:

    • Lead the implementation and knowledge of rep tools and materials to be used during meetings, visits, online and over the phone to help communicate the CARFAX value proposition and to help achieve corporate goals and objectives. Such tools include, but are not limited to, our rep iPad application, performance reporting for dealers, monthly dealer scorecard, etc.
    • Develop rep training materials including FAQs, Talking Points, rollout overview documents, etc. on a variety of topics.
    • Provide support for various internal rep and dealer targeted events such as our regular field meetings, annual automotive conventions and other industry conferences, events and sponsorships.
    • Lead our internal communications efforts with the dealer-facing field teams including the weekly wrap-up communications, weekly field calls, rep contests, etc.
    • Serve as primary liaison to product management team and develop go-to-market plans for new products and enhancements.

     

    COMPETENCIES/CORE CHARACTERISTICS

    • PROVEN LEADER – Must be able to take a leadership role within our Marketing efforts to help drive towards our goals and objectives.
    • STRONG INTERPERSONAL SKILLS – Must be able to interact and communicate effectively with all levels within the company and build consensus.
    • B2B MARKETING – Experience in a B2B marketing environment using mediums such as direct mail, broadcast fax, e-mail, online and offline advertising, customer communications, rep tools, Web site content, industry conferences and events.
    • PROJECT MANAGEMENT – Ability to effectively manage and coordinate multiple projects simultaneously within tight deadlines and a strict attention to detail.
    • ANALYTICAL SKILLS – Ability to understand, track, analyze and use information to develop more effective marketing programs.
    • EXECUTION ORIENTED – Must be focused on making sure projects are executed on time and within budget.
    • ATTENTION TO DETAIL – Must be able to perform to exceptional standards of quality and workmanship.
    • SENSE OF URGENCY – Must be able to accomplish tasks quickly and accurately with minimal direction and supervision.
    • RESULTS DRIVEN – Must be self-motivated towards achieving departmental and company wide goals.

     

    EDUCATION/QUALIFICATIONS

    • BA/BS in Marketing, Business, Communications or related field required.
    • Minimum of 5 – 7 years’ experience in a direct marketing environment, ideally B2B, and supporting a sales organization.
    • Some overnight travel required – approximately one trip per month (approximately 25%)

     

    ABOUT CARFAX

    Carfax, a unit of IHS Markit (Nasdaq: INFO), helps millions of people every day confidently shop, buy, own and sell used cars with innovative solutions powered by Carfax vehicle history information. The expert in vehicle history since 1984, Carfax provides exclusive services like Carfax Used Car Listings, myCarfax, Carfax History-Based Value and the flagship Carfax® Vehicle History Report™ to consumers and the automotive industry. Carfax owns the world's largest vehicle history database and is a nationally recognized top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Own, Sell – Show me the Carfax™. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.