ABOUT CANOO 

If you're intrigued by the dream of working alongside the smartest & most revolutionary designers, strategists and engineers in the EV space, Canoo just may be the place for you.

Are you a person who is irked by the status quo? Do you derive personal satisfaction from doing something you've never done before, and seeing that work actually put into production? Here at Canoo, every day is vastly different from the one before it, as we're moving swiftly toward our goal of changing the way the world looks at Urban Mobility.

We're a well-funded start-up, led by the who's who of EV business leaders, whose passion brought them together on this special mission. We're diligently preparing for our first vehicle launch and looking for deeply experienced and passionate talent, who are not just looking for a “job," but rather are driven to raise the bar and create new benchmarks within the global EV industry. Read on.

THE ROLE – PURPOSE & RESPONSIBILITIES

This is a rare opportunity within the Product Launch team to define and build the interaction between Canoo and its community. You will play an integral role in defining what our brand stands for, building a following from the ground-up, developing our voice through interaction with the community, establishing our brand as relentlessly relevant, and cultivating unbridled, tribal brand love that is worth sharing.

Below illustrates what you will do. That said, we are all building this brand and company together, so you will wear many hats and have the opportunity to provide valuable input into various marketing-related work streams.

• Set the vision and lead implementation of an annual social media plan and strategies to guide the prioritization, development and execution of on-going, monthly, quarterly and annual social-driven initiatives to elevate & extend the brand, create new followers, drive positive sentiment, engagement and conversation, and expand the overall social audience

• Establish clear social media goals across all platforms and consistently analyze and track to against KPIs and benchmarks

• Expertly manage, monitor, create and execute all key social media messaging on Instagram, Twitter, Facebook, LinkedIn, Reddit & YouTube, as well as other emerging social media platforms

• Collaborate closely with Design to develop relevant, engaging and thought-provoking social, experiential, and digital content

• Work closely with the Marketing team, and across functions, to develop channel strategies, engagement strategies, and social guidelines and execution of social media management

• Develop clear, compelling briefs for social campaigns

• Lead and encourage a world-class social relationship team, focused on adjusting/shifting focus quickly as new cultural and social trends are emerging and technology changes, nurturing our core audience while expanding our reach

• Ensure team management/processes are implemented and work efficiencies are in place

• Oversee management of via social editorial calendar; determine the placement and cadence of engaging content, ensures the right volume and quality, provides content optimization recommendations based on performance and ensures strong brand voice on daily posts staying current on what's trending online and what people are talking about

• Manages Influencer Relations (leveraging partnerships to develop cross-promotional opportunities), driving awareness, follower growth and intrigue/conversation among our target audience

• Manage analytics, reporting and dashboards to maximize the social experience for all customers; leverage insight to identify opportunities for improvement and rationale for business decision making

• Manage any external partners and ensure clarity around budget management

• Partner with necessary resources to monitor and respond on our social channels, providing prompt, accurate responses to endanger confidence in our community, and build a brand based on customer-centricity

• Lead cross functional alignment, delegate roles, amongst team, to provide engaging content with a strong brand voice for social media channels and synergy among all platforms

• Keep pace with social media, internet marketing industry trends and developments

• Attend webinars, read industry blogs and follow digital thought leaders in the space in order to develop a POV regarding new service offerings that adapt to a rapidly changing social and demographic landscape

WHO YOU ARE

Canoo is looking for highly motivated individuals to join our Product Launch team. If you aren't intimidated by a blank sheet of paper, love going from zero to one, and are a customer advocate first and foremost, this is the role for you.

You can speak to the intricacies and details of successful digital and offline community cultivation, but never lose sight of the bigger picture. You have owned the digital marketing piece of successful product launches, you obsess over rigorous A/B testing and proving ROI, and always look to take things in a new, exciting direction.

You are an excellent communicator and collaborative by nature. You care for your teams. You stand up for what's right. You're driven by building the Electric Car Membership of the future. You're emotionally aware and capable of leading within a low politics, startup environment.

WHAT'S COOL ABOUT WORKING HERE

If you take this role, you're contributing to a critical industry that affects the future of humanity. This is an opportunity to build and spread technology that optimizes the way people move and brings the auto industry into the future.

You will learn from and work with a range of experts in their fields. You'll expand your tech knowledge and existing background by learning from these people and working with them to drive exciting, novel projects forward.

Awesome benefits include, but are not limited to:

• Four months paid primary care giver leave • Flexible PTO • Participation in the Employee Share Option Plan • Beautiful new facility in Torrance • Casual workplace with an unbelievable feeling of energy • Work in a high-growth start up that will redefine urban mobility • A world-class team. Most of our leaders have their own Wikipedia page