ABOUT CANOO

If you're intrigued by the dream of working alongside the smartest & most revolutionary designers and engineers in the EV space, Canoo just may be the place for you. Are you a person who is irked by the status quo? Do you derive personal satisfaction from doing something you've never done before, and seeing that work actually put into production? Here at Canoo, every day is vastly different from the one before it, as we're moving swiftly toward our goal of changing the way the world looks at Urban Mobility. We're a well-funded start-up, led by the who's who of EV business leaders, whose passion brought them together on this special mission. We're diligently preparing for our first vehicle launch and looking for deeply experienced and passionate talent, who are not just looking for a “job," but rather are driven to raise the bar and create new benchmarks within the global EV industry. Read on...

JOB PURPOSE:

Canoo represents a sea change in the auto industry.  We are redefining urban mobility. We aspire to nothing less than the liberation of like-mind tribes from the conventional auto ownership and design. We are a flexible subscription-based electric vehicle company with a unique business model.

RESPONSIBILITIES: 

Brand Voice

• Partner with leaders and other cross-functional teams to elevate brand visual identity and brand tone across all consumer touch points

• Set the strategic vision of content creation and consumer targeting laddering back to brand strategy that includes multi-media and platform specific content with clear creative deliverables, timelines and budgets

• Develop and articulate Canoo's content cadence for launch so messaging is consistent and compelling across all digital channels

• Articulate current and future brand pillars, product architecture and philosophies and content buckets / areas of focus and differentiation

• Could include elevating engagement beyond product and sustainability into lifestyle and attitude

Measurement & Market

• Continually evaluate the health of the global brand through performance tracking, sales, social listening, etc. and put plans in place to address challenges and opportunities
• Measure, analyze and optimize what's working and what isn't regarding the brand's content marketing efforts

Creative Content Strategy + Brand Ambassadors

• Take a leadership role in the ideation, identification and execution of partnerships (e.g., auto influencers, artists, musicians, complementary brands, etc.)
• Keep abreast of emerging partners, innovations, talent, platforms and tools and provide recommendations
• Begin and sustain a conversation with “like-minded followers” about the challenges giving rise to new mobility solutions
• Plan and deliver influencer campaigns including paid amplification strategy across all main platforms - starting with city-specific pilot markets
• Identify, negotiate and manage influencers and talent across multiple channels
• Develop content and user-generated feedback for four projects that will help us refine our offering
• Work with an external network of creators, both copy and visual, who can produce intriguing content in a cost-effective manner
• Ideate with external and internal resources on media and PR/event-driven content that will dimensionalize our brand purpose
• Develop a creative “freedom in a framework” for user-generated content that allows consumers to express themselves with authenticity while reinforcing the brand message

QUALIFICATIONS:

• B.A. in a major such as Creative Writing, Journalism, Marketing, Communications or any related field

• Five or more years working with content creation

• Experience with:

• Website relaunch

• Editorial calendars

• CMS redesign

• Social-media

• SEO and analytics

ABOUT YOU:

• Curative lens on what is innovative
• Capable of synthesizing data to drive business decisions
• Forward-looking thinker
• Trend-hunting mindset
• Hands on
• Consumer obsessed
• Risk taker
• Digital champion
• Content immersed
• Action oriented

HOW YOU WILL BE SUCCESSFUL:

• Strategic agility
• Relationship building
• Financial fluency
• Disruptive mindset
• Insights driven
• Consumer first
• Change champion

WHAT'S COOL ABOUT WORKING HERE...

• Four months paid primary care giver leave
• Flexible PTO
• Participation in the Employee Share Option Plan
• Beautiful new facility in Torrance
• Casual workplace with an unbelievable feeling of energy
• Work in a high-growth start up that will redefine urban mobility
• A world-class team. Most of our leaders have their own Wikipedia page

EVELOZCITY INC. IS AN EQUAL OPPORTUNITY-AFFIRMATIVE ACTION EMPLOYER AND CONSIDERS ALL QUALIFIED APPLICANTS FOR EMPLOYMENT BASED ON BUSINESS NEEDS, JOB REQUIREMENTS AND INDIVIDUAL QUALIFICATIONS, WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, AGE, DISABILITY, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, MARITAL STATUS, PAST OR PRESENT MILITARY SERVICE OR ANY OTHER STATUS PROTECTED BY THE LAWS OR REGULATIONS IN THE LOCATIONS WHERE WE OPERATE.