ABOUT CANOO
If you're intrigued by the dream of working alongside the smartest & most revolutionary designers and engineers in the EV space, Canoo just may be the place for you. Are you a person who is irked by the status quo? Do you derive personal satisfaction from doing something you've never done before, and seeing that work actually put into production? Here at Canoo, every day is vastly different from the one before it, as we're moving swiftly toward our goal of changing the way the world looks at Urban Mobility. We're a well-funded start-up, led by the who's who of EV business leaders, whose passion brought them together on this special mission. We're diligently preparing for our first vehicle launch and looking for deeply experienced and passionate talent, who are not just looking for a “job," but rather are driven to raise the bar and create new benchmarks within the global EV industry. Read on...
JOB PURPOSE:
Canoo represents a sea change in the auto industry. We are redefining urban mobility. We aspire to nothing less than the liberation of like-mind tribes from the conventional auto ownership and design. We are a flexible subscription-based electric vehicle company with a unique business model.
RESPONSIBILITIES:
Brand Voice
Partner with leaders and other cross-functional teams to elevate brand visual identity and brand tone across all consumer touch points
Set the strategic vision of content creation and consumer targeting laddering back to brand strategy that includes multi-media and platform specific content with clear creative deliverables, timelines and budgets
Develop and articulate Canoo's content cadence for launch so messaging is consistent and compelling across all digital channels
Articulate current and future brand pillars, product architecture and philosophies and content buckets / areas of focus and differentiation
Could include elevating engagement beyond product and sustainability into lifestyle and attitude
Measurement & Market
Creative Content Strategy + Brand Ambassadors
QUALIFICATIONS:
B.A. in a major such as Creative Writing, Journalism, Marketing, Communications or any related field
Five or more years working with content creation
Experience with:
Website relaunch
Editorial calendars
CMS redesign
Social-media
SEO and analytics
ABOUT YOU:
HOW YOU WILL BE SUCCESSFUL:
WHAT'S COOL ABOUT WORKING HERE...
EVELOZCITY INC. IS AN EQUAL OPPORTUNITY-AFFIRMATIVE ACTION EMPLOYER AND CONSIDERS ALL QUALIFIED APPLICANTS FOR EMPLOYMENT BASED ON BUSINESS NEEDS, JOB REQUIREMENTS AND INDIVIDUAL QUALIFICATIONS, WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, AGE, DISABILITY, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, MARITAL STATUS, PAST OR PRESENT MILITARY SERVICE OR ANY OTHER STATUS PROTECTED BY THE LAWS OR REGULATIONS IN THE LOCATIONS WHERE WE OPERATE.