Chloe + Isabel is seeking an INTEGRATED MARKETING MANAGER to lead the
planning and execution of all digital marketing efforts for the company.
This position will drive strategic marketing campaigns and CRM programs
across a variety of digital channels, including paid
social, retargeting, web, SEM, email marketing, and more.
With a focus on retention, engagement, and conversion, this role will
own end-to-end campaign management of various marketing programs, from
pre-production and briefing, to development, execution, and reporting.
This position reports directly to the Vice President of Marketing.
RESPONSIBILITIES:
• PAID DIGITAL
- Develop and manage the company’s digital marketing strategy and
cadence across web channels, including paid social, SEO/SEM, and
affiliate marketing
- Manage the digital budget, including monitoring and reporting on
critical marketing metrics, providing trend analysis and driving
spend optimization
- Leverage performance data and audience insights to recommend
strategies, guide implementation and optimize growth in alignment
with key business goals
• EMAIL MARKETING
- Own end-to-end email campaign production, from campaign and segment
setup, to deployment, to optimization and reporting
- Manage databases and subscriber lists, and work to minimize list
decay and unsubscribes while increasing productivity through
targeted campaigns
- Collaborate cross-functionally to improve email segmentation and
personalization strategies through testing of subject lines, CTAs,
and creative assets
• CRM + LOYALTY
- Manage retention and loyalty strategies to reduce customer churn,
increase engagement, and maximize lifetime value
- Assist in the strategy, execution and hindsighting of promotional
campaigns, with a focus on driving loyalty and better understanding
the customer
- Build and maintain reporting dashboards that support ongoing
marketing initiatives and future iterations of the Chloe + Isabel
loyalty program
REQUIREMENTS:
- Bachelor’s degree required in Marketing or Advertising preferred
- Minimum 3-5 years of experience in digital marketing; background in
retail and/or network marketing/direct sales is preferable
- Demonstrable experience managing paid digital, email, and/or CRM
programs
- In-depth knowledge of website analytics tools (e.g.,
Google Analytics)
- Knowledge of email fundamentals: CSS and HTML, CAN-SPAM,
segmentation, mail merge, performance metrics, etc.
- Results-driven with exceptional analytical, conceptual, and
problem-solving abilities
- Microsoft Office 2011, proficiency in the Adobe Creative Suite is a
plus but not required
- Ability to wear multiple hats in a fast-paced, deadline-driven
startup environment
- Desire to learn and be part of a collaborative, close-knit team
PLEASE NOTE: _Chloe + Isabel does not currently provide sponsorship for
employment visas. Employment is contingent upon legal work authorization
with documents that satisfy Form I-9, Employment Eligibility
Verification.
_A BIT ABOUT US:
Chloe + Isabel is revolutionizing fashion with cutting-edge social media
innovation for stylish, entrepreneurial women! At the heart of our
business is our Merchandiser community comprised of fashion-loving,
socially savvy, entrepreneurial women who sell our exclusive jewelry
line through in-home pop-up shops and their own personalized C+I online
boutiques. From our studio in New York City, Chloe + Isabel designs
jewelry for every woman from daring trend-setter to timeless, refined
styles. Chloe + Isabel jewelry has been featured in Glamour, InStyle,
Lucky, Us Weekly, OK!, Real Simple, Refinery29, StyleCaster, Mashable,
Forbes, Huffington Post and more!