Job Description

Job Description

About Us:

Mano’s Wine is a premium producer of custom-etched wine bottles for fans, brands, and celebrations nationwide. We combine craftsmanship and creativity to turn every bottle into a collectible experience. As we expand our digital footprint, we’re looking for a strategic and data-driven eCommerce Optimization & Retention Manager to join our team.

About the Role:

You will be responsible for maximizing online revenue by improving customer experience, increasing conversion rates, enhancing loyalty, and driving repeat purchases. Your job is to uncover missed opportunities — and turn them into growth.

What You'll Do:

• Analyze past performance to identify winning campaigns and repeatable tactics
• Build out and optimize email/SMS flows, cart recovery, and personalized journeys
• Launch and manage cross-sell, upsell, and bundling strategies to raise AOV
• Develop loyalty programs and drive retention via smart segmentation
• Test and implement subscription models and membership offers
• A/B test key elements on product pages, checkout, and landing pages
• Report on key KPIs like conversion rate, CLTV, AOV, and repeat rate
• Work closely with creative, operations, and marketing to sync efforts

What You'll Bring:

• 3-5 years experience in eCommerce optimization, retention, or digital performance marketing (Applicants with no experience will not be considered)
• Strong command of Shopify (or similar CMS), Klaviyo, GA4, and testing tools
• Excellent understanding of customer behavior and lifecycle flows
• Ability to turn analytics into actionable insights
• Ownership mindset and a love for continuous improvement

Bonus Points

• Experience with alcohol, gifting, or seasonal DTC brands
• Familiarity with loyalty platforms (Smile.io, Yotpo), Postscript, or Recharge

Perks & Benefits

• Competitive salary & metric-based performance bonus
• Product perks & company discounts
• Creative team and growing national brand

Company Description

Mano's is a fun, fast-paced company with opportunity to grow. We specialize in deep etched and hand-painted bottles of wine. Mano's started as a corporate gifts company and quickly merged into the unique wine company we are today. With a large professional sports library and a growing selection of collegiate teams, the design possibilities are endless. We also provide custom wine bottles for corporate clients, weddings, events, and more.

Company Description

Mano's is a fun, fast-paced company with opportunity to grow. We specialize in deep etched and hand-painted bottles of wine. Mano's started as a corporate gifts company and quickly merged into the unique wine company we are today. With a large professional sports library and a growing selection of collegiate teams, the design possibilities are endless. We also provide custom wine bottles for corporate clients, weddings, events, and more.