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Brand Strategist

eMeals

Brand Strategist

Birmingham, AL
Full Time
Paid
  • Responsibilities

    eMeals is America's leading provider of curated meal plans connecting consumers to the online grocery pickup and delivery services of Walmart, Kroger, Instacart, Shipt and Amazon.  Subscribers have access to 15 food style meal plans, each with new weekly dinner ideas.  Based on the selected choices, the eMeals app automatically generates a grocery list that can be shopped instore or sent for pickup or delivery by one of our integrated grocery retailers.  eMeals has helped more than a million families relieve the daily stress of putting healthy home-cooked meals on the table quickly, easily and affordably.  Life is hard; make dinner easy at www.emeals.com.

    RESPONSIBILITIES:

    • Curate the eMeals voice, tone, and style guides to ensure brand consistency for public-facing materials
    • Develop content across a range of consumer touch points including, but not limited to, email, customer success articles, presentations, newsletters, radio scripts, and paid acquisition (e.g. Facebook and AdWords)
    • Develop and manage our organic social media strategy
    • Manage campaign launches from ideation to implementation including marketing strategy to web/app assets
    • Create engaging promotional content for our consumer-packaged goods (CPG) and media partnerships

    REQUIREMENTS:

    • You have 3-5 years' experience developing content at an advertising agency or in-house marketing department for a national brand
    • You have a portfolio of content samples that show how you balance creative flair with business objectives
    • You are a problem solver at heart
    • You are a self-starter who is comfortable in a fast-paced ‘startup' environment
    • You have an excellent understanding of the full marketing mix
    • You have basic design skills and comfortability in Photoshop or Sketch
    • You have a solid understanding of SEO concepts (preferred)
    • You have a Bachelor's degree or higher

    YOU'LL LOVE EMEALS IF:

    • You do things right and do the right things
    • You value, respect and work well with others
    • You focus on growth and measurement
    • You continuously improve and learn
    • You take initiative and own your responsibilities
    • You listen to the customer
    • You make room for work and life
    • You keep things simple