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Digital Content Specialist

ektello

Digital Content Specialist

Carmel, IN
Full Time
Paid
  • Responsibilities

    Job Description

    The Digital Content Specialist manages the written and visual content of our Residential marketing websites and digital marketing programs.  Responsible for coordinating, creating and/or acquiring, and publishing content for websites, and other digital marketing programs such as search engine marketing (SEO/SEM), display advertising, partnerships and promotions. Collaborates with digital marketing peers, product and brand marketing, sales, channel marketing and IT, as well as external agencies and vendors.

     

    MAJOR RESPONSIBILITIES:

    • Maintains digital marketing content and assets, including copy, imagery and video for Residential websites and digital marketing programs
    • Daily content authoring duties:  updates and maintains website content utilizing Adobe Experience Manager; manages workflows; approves content for publishing in conjunction with site owner
    • Works closely with content creators and Social Media peers to establish digital content strategy, including editorial calendars; Identifies current and future content needs and priorities; develops annual content plan in association with Digital Marketing and business peers and leadership
    • Manages and coordinates the digital content development process from creation through review and approval
    • Creates and manages digital launch plans for Tier 2 product launches working collaboratively with Digital Marketing peers, Channel, Brand and Product teams
    • Executes on-site Search Engine Optimization activities
    • Manages the development and implementation of Web content policy, governance, procedures and standards
    • Ensures online content is strategically sound, brand-appropriate, search engine optimized and aligned with the company's overall creative approach; ensures content meets established guidelines.
    • Analyzes and works from a creative brief, marketing brief, or business requirements.
    • Participates in evaluating web sites for strategy, readability, usability, interactivity and credibility.
    • Works with IT counterparts for platform development, enhancements, and bug fixes.
    • Develops and coordinates training programs and documentation for content contributors
    • Collaborates with Legal to gain approvals, maintain privacy and legal notices for the websites

    EDUCATION/EXPERIENCE:

    • Bachelor's degree required
    • 2-3 years Digital marketing experience highly preferred
    • Excellent writing, grammatical and content visualization skills; experience in Content Marketing and digital content management highly desired
    • Excellent communication, interpersonal and analysis skills
    • Must be able to work independently as well as on teams 
    • Ability to multi-task and work independently to self-prioritize projects and workloads
    • Ability to learn and work with multiple applications and technologies
    • Ability to develop and implement Best Practices and Standards
    • Experience managing small-scale projects, estimating resource needs, timeframes and planning
    • Flexible and creative problem solver
    • Strong proficiency in Microsoft Excel, Access and Power Point
    • Trained in Adobe AEM content management environment (if not already familiar, training will be provided)
    • Knowledge of HTML, CSS and other web technologies helpful but not required
    • General marketing experience helpful

    MAIN RESPONSIBILITIES:

    ·       Authoring for Schlage.com

    ·       SEO management 

    ·       New product data management  

     

    SKILLS:

    ·       MUST HAVE: Web authoring experience with a CMS required

    ·       MUST HAVE: Basic to moderate knowledge and understanding of SEO required

    ·       NICE TO HAVE: Web analytics would be a nice to have

    ·       NICE TO HAVE: Basic HTML experience is required

     

    PROGRAMS/SYSTEMS EXPERIENCE:

    • AEM and other Adobe products experience is a plus
    • Experience in a Search Insights tool would be preferred (such as Conductor, Google Search Console, SEM Rush, Moz, etc.)
    • Some experience with a PIM should be required 
    • Basic Photoshop skills is required 
    • Good cross-functional experience working with IT teams

     

    Company Description

    Search Current Career Opportunities: http://w.ektello.com/search-jobs