Job Description
MARKETING MANAGER - ROLE DESCRIPTION
KEY ATTRIBUTES OF CANDIDATE
● Effective Team Member
● Flexible (Accepts change)
● Quick Learner (in high velocity, start-up work environment)
● Embraces Chaos and Thrives Under Pressure
● Humble and Coachable
● Positive, “Can-Do” Attitude
● Pursues Excellence
● Respectful
● Professional Communicator
● Grinder Mentality
● Transparent and Trustworthy
● Fun
● Assertive and Takes Initiative
● Always Growing
JOB SUMMARY
We are looking for an enthusiastic Marketing Manager to join our growing team to create and distribute content, provide creative ideas, define advertising strategies, and deliver tactical support to franchisees and home stores to help reach our company’s defined 2022 goals. The Marketing Manager will also have administrative duties in helping the team develop and implement marketing strategies for both the franchisor and franchise partners.
The Marketing Manager will develop and implement local, regional and national marketing campaigns. This includes social media management, reputation management, experiential and event marketing, franchise development, web marketing, reporting and analytics and more.
This position will help you acquire practical, relevant and necessary marketing skills and provide you with knowledge of various marketing strategies and how it pertains to a franchise business model supporting independent franchise partners. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment after joining the freecoat nails team as we grow this new concept.
DUTIES & RESPONSIBILITIES
● Collect quantitative and qualitative data and analytics from Facebook, Instagram, Google, POS system and other partner reporting dashboards and provide strategic recommendations
● Post daily to company social channels (Instagram, Facebook, LinkedIn) and oversee home studio social channels
● Manage studio directory listings (Google, Yelp) and answer to guest reviews, post photos and updates
● Perform market analysis and research on latest trends
● Assist in the onboarding of new freecoat nails studios to ensure fluid and successful studio openings
● Respond to guests, online inquiries, home studio managers and Franchise Partners
● Work with local beauty influencers and ambassadors grow brand awareness
● Prepare campaign presentations for use in management and franchise meetings
● Proofread and copyright social, email, web and other content as necessary
● Own the marketing and advertising promotional activities at the franchisor and franchisee level
● Design and present new social media campaign ideas
● Assist on photoshoots and other creative services projects
● Assist with graphic design support and basic art production tasks
● Assist Development Department as needed. Responsible for reaching potential Franchise Partners
● Support Director of Operations as needed and work closely with the Leadership Team
● Manage inventory for online shop, Franchise Partners and employees
● Create and gather materials for events and conferences
● Manage the resource portal and online print shop for Franchise Partners
● Create and manage digital advertising campaigns
● Collaborate with the freecoat team to collect department updates and create and send the weekly newsletter to HQ, Franchise Partners and studio managers
REQUIREMENTS
● 3-5 years of experience working in Marketing
● Experience developing brand awareness and strategies
● Outstanding multitasking abilities
● Familiarity with Google G-suite, Facebook Business Manager, Google Analytics, Google Ads, Mailchimp, and social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest)
● Familiarity with Adobe Creative Suite (Illustrator, InDesign, Photoshop), Canva
● Knowledge in PR desired
● Excellent verbal and written communication skills
● Passion for the retail marketing, franchising and beauty space
● Strong understanding of the latest marketing trends techniques and strategies
● Knowledge of Spotify, Prospr, desired
BENEFITS
● Salary with Bonus Potential
● PTO
● Health Benefits
● Company IRA matching
● Working for a company with “Fun as a non-negotiable” as one of its Core Values
Company Description
Hi! Our names are Landon and Kat Eckles. In addition to freecoat, we currently own and operate an organic juice bar franchise called Clean Juice, with 100+ locations across the country. Through this journey, we were introduced to the freecoat studios and fell in love with the high standards and beautiful aesthetic environment the brand offered. We are thrilled to expand our portfolio with this concept as it aligns with our mission, which is to inspire others to be healthy in body and strong in spirit (3 John 1:2).