Digital Marketing Strategist

iFixit

Digital Marketing Strategist

San Luis Obispo, CA
Full Time
Paid
  • Responsibilities

    We're looking for a Digital Marketing Strategist that will bridge the strategic gap between the product marketing, e-commerce, and strategic planning teams. iFixit's Digital Marketing Strategist's mission is to help develop data driven marketing strategy and optimize paid promotion campaigns. Digital Marketing Strategists report to the Brand Manager and Marketing Director to coordinate all digital advertising efforts. Always keeping a close eye on metrics, so they can optimize paid active campaigns on the fly for the best results.

    RESPONSIBILITIES

    • Experience with Shopify stores, how different marketing tools communicate with each other (social ads, email marketing, etc.)
    • Communicated website metrics, campaign KPIS and best practices in monthly reports
    • Develop advertising goals for all channels
    • Bachelor's degree in marketing related field preferred
    • Highly collaborative yet self driven with strong digital communication skills, iFixit runs on Slack, Asana and G Suite

    QUALIFICATIONS

    • Highly collaborative yet self driven marketer with 3+ years of experience in social media marketing, digital marketing and advertising
    • Demonstrates expert use of optimization strategies for paid campaigns on Facebook, Instagram, and Google
    • Demonstrates expert use of optimization strategies for email marketing optimization
    • A bachelor's degree in marketing or a related field is required. Certificates in fields related to digital marketing are also helpful. Google certification is a plus
    • Digital Marketing Managers must have extensive knowledge of KPI reporting and optimizing campaigns for the predominant digital marketing platforms. Fun creative tests are part of this hiring process.

    PERKS

    We chose to build iFixit in the happiest place on earth, Oprah says it so you know it's true! Our perks and programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, relocating, improving your health or planning for retirement, we've got you covered. Take home meal plans, if you live near our rewriter.

    Here are some of our perks:

    • A repairable laptop, and any software you need.
    • 100% employer-paid health insurance.
    • 401k plan with 4% employer match after 1 year of employment.
    • Profit sharing after a year of employment.
    • Flexible vacation time + paid holidays.
    • Dependent Care FSA.
    • Generous stipends towards repair & wellness.
    • $400 towards a bike or alternative method of transportation.
    • A sweet pair of headphones to get your head in the game.
    • Employee discounts on parts and tools.
    • Charitable contribution matching! We'll 100% match your tax deductible.

    DIVERSITY

    When you go to a website like iFixit and scroll through the guides, it's easy to forget that there are tons of real people keeping all those bits and bytes running smoothly. But there are literally dozens of us! We're a diverse team, split between two continents, but we're united by a love of tinkering and repair.

    iFixit is proud to be an equal opportunity employer. Because we are trying to teach everyone to fix every thing, we need a team as diverse as our online community. We believe that it takes people of all backgrounds to help us fix the world. Therefore, iFixit does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any of the other important characteristics that make us unique and valuable.

    iFixit is committed to creating a diverse team—not only in who we hire—but through creating a supportive environment for all of our team members based on mutual respect and inclusivity.