Job Description

This internship examines the digital realm of public relations and how the ever-evolving web landscape continues to change the industry. The key channels through which companies communicate with their audience are constantly changing; this internship allows students to learn how companies communicate with their audiences, and how digital PR and social media can help a company accomplish a variety of goals.

Interns will learn how a digital agency creates social media strategies. They will learn about the initial stages of setting goals, evaluating existing channels, creating a social media strategy all the way through to the implementation of and reporting on those communications strategies.  inSegment  is a hands-on learning environment in which interns can gain knowledge of how to foster two way communications between companies and their customers, a greater understanding of how to leverage social media for marketing and PR purposes, stronger writing skills, and published works for their portfolios.

Qualifications

KEY RESPONSIBILITIES

• Create and maintain marketing content.
• Conduct research of social media trends 
• Perform daily news monitoring 
• Participate in weekly social media strategy and planning meetings
• Write posts for a variety of social media accounts

REQUIRED SKILLS:

• Excellent writing and editing skills
• Experience in blog writing preferred
• Attention to detail and ability to multi-task
• Creativity and ability to come up with interesting ideas for blogs, articles and social media posts and campaigns
• Experience and knowledge of social media management and usage of Twitter, Facebook, Google+ and LinkedIn preferred.
• Basic computer literacy a must: proficiency in MS Word, Excel, Google Docs and PowerPoint.

DESIRED CONCENTRATIONS:

• Marketing/Communications
• Public Relations
• English/Writing
• Other concentrations welcome

Additional Information

Please provide writing samples and cover letter to be considered for this internship.