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Manager, Digital Marketing

insightsoftware

Manager, Digital Marketing

Raleigh, NC
Full Time
Paid
  • Responsibilities

    Job Description

    RESPONSIBILITIES:

    • Manage and provide coaching and support for Digital Marketing team members
    • Oversee global digital marketing initiatives to support multi-department (Demand Generation, Customer Marketing, and Partner Marketing) programs in achieving MQL and revenue generation goals
    • Manage the ongoing governance and optimization of website content & development ensuring a balance between user experience, brand, SEO, and CRO requirements
    • Lead the integration of acquired business’s websites, content and digital marketing channels to achieve business objectives
    • Support the creation and optimization of PPC campaigns across paid search and paid social platforms including Google Ads, Bing Ads, LinkedIn Ads, Facebook/Instagram Ads and 6sense ABM advertising
    • Manage digital marketing team members to ensure every element of digital campaigns is aligned for success (audience segmentation, ad copy, landing page experience, budget, etc.)
    • Champion the implementation of multi-touch reporting solutions
    • Lead, plan, and execute regular experimentation strategies through A/B testing that will optimize conversion rates and acquisition costs
  • Qualifications

    Qualifications

    • Bachelor's Degree in Marketing, Business, Finance, or relevant field of study
    • 6+ years experience in Digital Marketing preferably with agency and client-side experience
    • 4+ years experience with paid media channels including Google Ads and LinkedIn Ads
    • 2+ years experience in B2B Marketing REQUIRED
    • 2+ years experience in people management
    • Expert-level experience with Google Analytics
    • Superb analytical acumen and reporting/Excel experience
    • Experience executing projects with cross-functional dependency
    • Experience with ABM campaign management and tools (6sense, Terminus, DemandBase) is a bonus

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

    INSIGHTSOFTWARE IS UNABLE TO PROVIDE SPONSORSHIP

    ** AT THIS TIME INSIGHTSOFTWARE IS NOT ABLE TO OFFER SPONSORSHIP TO CANDIDATES WHO ARE NOT ELIGIBLE TO WORK IN THE STATED WORK LOCATION. **