Job Description

WHO ARE WE LOOKING FOR?

Are you a top performer that’s tired of working at large, bureaucratic companies?

Are you looking for a rare combination of a remote, flexible role while still maintaining a key focus on strong personal and career growth? 

We can be the best of both worlds for the right candidate. 

MUST HAVE: please submit a short cover letter (seriously, just a few sentences. Imagine you’re writing ad copy for yourself for this exact role) about why this job is the right next step for your career. 

We are looking for a proven, inspirational leader who will grow our digital marketing team’s in both size and skill while also running point on a few select, world-changing brands. 

RESPONSIBILITIES 

• Lead weekly, monthly and quarterly internal meetings; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment.

• Recruit, hire and build our digital marketing team

• Act as a mentor and leader to our existing marketing team members so you can bring them to the next level

• Assist in internal marketing campaigns to drive revenue growth

• Work with our Creative team to drive up performance via creatives for our paid channels

• Build and manage Social, Search, Display, YouTube, and Email campaigns incorporating nuanced strategy, long-term forecasting.

• Ability to forecast and understand P&L models as well as building and managing multi-touch attribution models

• Analyze and optimize media spending around revenue and CAC objectives, focusing on data-driven tactics, for a few select clients

• Prepare reports showcasing ad performance and share insights on current and future tests.

• Stay ahead of the curve on new strategies, performance advertising channels, conversion rate optimization techniques, industry trends; provide constant intelligence to the team.

• Work closely with the operation and admin teams to improve the company’s efficiency

Qualifications

SKILLS

• Exceptional communicator and high EQ leadership in managing a growing team

• Experience maximizing in-house talent with discipline and a strong focus on KPIs

• “In the weeds” level experience with digital marketing 

• Passionate about performance marketing and building brands

• Deep familiarity with concepts like CAC, CPM, CTR, CPA, CVR, LTV, and ROAS

• Strong experience with social ad campaigns (Facebook, Snapchat, YouTube) as well as its effects in both bottom-line revenue and increasing awareness and household penetration

• Robust understanding of the Google Ads ad platform; ideally with experience managing campaigns in support of direct response objectives 

• Ability to manage multi-million dollar monthly advertising budgets

• Ability to build, manage and hit complex forecasted acquisition goals as well as driving the team to succeed in these KPIs as well

• Full funnel knowledge on how to convert the customer, from thumb-stopping ads to a high converting landing pages to psychologically compelling copy

• Ninja-like knowledge of Google Analytics. This means you don’t need a separate Analytics or BI guru to build reports for you.

• Highly technical with the ability to backward engineer or diagnose a malfunctioning marketing pixel

• Excellent writing, grammar and communication skills

Additional Information

BENEFITS

• Competitive pay

• Health, dental, and vision insurance

• Learn 3x more here than at any other job

• Unlimited PTO policy, so you can take some time off to recharge

• Flexible work schedule - integrate work with your life instead of the other way around 

• Remote: avoid the stress and hassle of a commute and raise your productivity 

• Raise your game: work with highly driven individuals and grow professionally and personally