The Senior Audience Development Strategist will lead the implementation
of audience growth strategies (organic and paid) for AJ+ across all
digital platforms utilizing analysis of content and data. The ideal
candidate is passionate about the data and analytical correlation
between audience/user behavior and published content. This person should
be well versed in the digital media landscape.
This position will focus on audience growth and health across AJ+
platforms through data analysis, partnerships, content strategy and
social strategy. The ideal candidate is an avid online news consumer;
active on social media, has a background in data analysis and audience
insights and has previously worked in a creative/editorial working
environment. This position will be expected to identify audience growth
opportunities through partnerships with editorial publishers, new
platforms, news stories, and paid marketing initiatives. This candidate
should also have a strong understanding of best practices for publishing
and video content creation and formats across different online platforms
ie Facebook, YouTube, Twitter, Websites, VOD and Instagram. This person
should be well versed in the digital media landscape and will regularly
provide reports and presentations on competitor analysis, content
performance, and publishing best practices, success or failure of
partner initiatives and strategy recommendations. Responsibilities
include the creation of reports and presentations on data driven
insights and recommendations for growth on AJ+ social and proprietary
platforms and working with video stakeholders at the local level to
providing actionable insights. In addition, this individual will advise
on setting KPIs based on historical data, content performance and
high-end organizational objectives.
ROLE RESPONSIBILITIES
- Data analysis on AJ+ content (format and performance), publishing
strategies, audience insights, editorial trends, audience growth,
competitor analysis, and monitoring KPIs
- Provide regular feedback to management and editorial teams on
content analysis, engagement, and overall performance.
- Create data reports and presentations on overall performance with
actionable recommendations moving forward.
- Manager multiple partnerships related to traffic swaps, editorial
co-productions, and influencer programs.
- Assist in PR initiatives and Award Submissions
- Create and update best practices for content and publishing
- Advise social teams on optimal publishing schedules and strategies
- Identify opportunities for audience growth on new platforms, new
formats, news stories, etc.
- Provide quarterly, monthly and weekly reports to senior management.
- Managing relationship with social networks (Facebook, Twitter, etc)
EDUCATION & EXPERIENCE
- Bachelor’s degree or equivalent experience with media, video, data,
or statistics
- 4-5 years of related experience required
- Comprehensive understanding of the social media landscape, industry
and primary news publishers.
- Understanding of social/video tools such as Crowdtangle, Tubular
Labs, Social Bakers, Parsely, Media Studio, etc.
- Demonstrated ability to create data-informed reports, charts, and
analysis
- Strong analytical background and can translate metrics into smart
decisions
- Excellent written communication skills
- Advanced Excel and data visualization skills
- Fluency in platform analytic tools i.e Facebook, YouTube,
Twitter, Instagram.
SKILLS
- Data Analysis
- Content Analysis
- Publishing Analysis
- Building Data Tools
- Engagement Analysis
- Content Analysis
- Competitor Analysis
KNOWLEDGE
- Audience Profiles
- Psycho Graphic Demographic/Analysis & Growth
- Data/Sentiment Analysis
- Marketing Campaigns
- Awards and PR
- Platform Account Management
- Distribution Strategy
- Copyright Infringement
- Social Publishing
- Engagement and Influencers
- Content Production/Consultation
- Working with Journalists and Editorial Management
- Community Management