MAJOR RESPONSIBILITIES

• PROJECT MANAGEMENT: Act as project management lead for various strategic projects to improve Nutiva’s products and brands. Lead cross functional teams to success go-to-market execution
• CATEGORY/COMPETITIVE ANALYSIS: Conduct in depth category and competitive analysis for all related product lines. Act as category expert for marketing, leadership team and sales.
• INNOVATION: Take new items within nutrition/supplements from concept to market assessment to development and commercialization.
• PRODUCT LAUNCH: Work with sales and marketing to ensure successful implementation and monitor performance for any updates and improvements for Nutiva’s core items
• DATA ANALYSIS: Analyze key category, consumer and industry trends, and guide product development, marketing programs and sales strategies. Occasionally conduct and analyze consumer research.
• BRAND BUILDING: Support profitability, margin, market share, and HH penetration targets to build the brand.
• STORY TELLING: Act as lead on Nutiva’s sustainability story and work with suppliers to market Nutiva’s single ingredient products. Work with sales and marketing team to promote Nutiva’s work around sustainability.
• OTHER: Take on other various marketing projects to support sales, brand building, and awareness. Projects may include consumer research, strategic campaigns. Involvement in Nutiva’s 1% donation program.

QUALIFICATIONS

POSITION-SPECIFIC SKILLS

• Strong background and related experience in nutrition and supplements space.
• Robust knowledge of packaging, advertising, coupons and promotions.
• Experience with analysis of product and program profitability.
• Takes ownership of projects; juggles multiple tasks comfortably and reacts quickly to changes in project direction.
• Strong creative and copywriting skills.
• Passionate about health, wellness and natural/organic foods.
• Can work at Nutiva headquarters in Richmond, CA.
• Ability to develop and inspire cross-functional team members to achieve results.
• Ability to work in very fast paced, constantly changing environment, juggling multiple projects.
• Ideal candidate is classically trained in CPG brand management but carries an entrepreneurial spirit
• Ability to operate with flexibility and help create best practices and processes

TECHNICAL SKILLS

• Intermediate Excel and PowerPoint skills and ability to analyze data. (Advanced excel is a plus)
• Outstanding written and verbal communication skills.
• Strong project management skills

PEOPLE SKILLS

• Experience leading cross-functional teams and working effectively across multiple departments.

EDUCATION/TRAINING

• Min of 2 to 5 years of consumer product brand management experience in CPG industry.
• Background in supplements/nutrition industry preferred. 
• Bachelor’s Degree required; MBA preferred.

ABOUT US

An innovative leader in the organic food industry, Nutiva (www.nutiva.com) is the world's best-selling brand of organic coconut, hemp, chia and red palm superfoods. We’re living our mission: to nourish people and planet. We donate 1% of sales to support sustainable agriculture. Inc. Magazine has named Nutiva one of the fastest-growing private companies in America for six years in a row. The atmosphere here at Nutiva is fast-paced and ever-changing, but we think that's what makes it exciting. Together we can revolutionize the way the world eats.